Addendum #2

WNMU-TV/FM

Budget and Operational Facts

 

 

Budget projections for FY-05 showing costs assigned to each station.

 

FY05 BUDGET

WNMU-TV

WNMU-FM

 

 

 

Revenues:

 

 

 

 

 

Tower rentals

9,400

9,400

Corp for Public Broadcasting (PBS/NPR)

653,000

174,500

Development Fund

500,000

503,000

General Fund one time $250,000

202,000

48,000

General Fund-Base Support

40,000

24,000

General Fund-Base Salaries

78,113

73,030

 

 

 

Total Revenue

$1,482,513

$831,930

 

 

 

Expenses:

 

 

Salaries, Wages & Fringe

758,747

470,106

Student labor

27,000

57,000

 

 

 

Support

 

 

  Interconnect & Local Service Grant

48,412

0

  Legal services

1,500

1,500

  Office Supplies

13,600

12,700

  Telephone

11,500

13,700

  Postage

25,700

12,500

  Advertising

7,500

6,000

  Rental & Maintenance of equip

30,000

7,000

 Tower rentals

500

13,500

  Printing & publications

27,700

9,800

  Travel

0

0

  Program acquisitions

405,000

144,000

  Program production costs

17,000

9,000

  Utilities

36,000

24,000

  Dues & Memberships

28,000

15,100

  Rentals/supplies/other svc

43,000

28,000

 

 

 

Total Expenses

$1,481,159

$823,906

 

 

 

Balance

1,354

8,024

 

Note:

Without WNMU-TV, tower revenue previously assigned to television would accrue to WNMU-FM, raising revenues by $9,400 annually.

 

WNMU-FM uses staff services from Learning Resources as follows:

Engineering and maintenance –            ¾ FTE

Clerical -                                                 1-1/2 FTE

Graphics                                                ½ FTE

Additional costs will be incurred in reconfiguring those services if they are not shared with TV.                                   


 

Alternative operating models for WNMU-TV – No Local Production

 

 

WNMU-TV

Less local

Production

Revised

PBS National Schedule Only

FY05

 

 

 

 

 

Revenues:

 

 

 

 

 

 

 

 

 

Tower rentals 1-52800 & 3-38001

9,400

 

9,400

9,400

Corp for Public Broadcasting; PBS

653,000

-653,000

0

0

Development Fund

500,000

-410,000

90,000

0

General Fund one time

202,000

 

202,000

202,000

General Fund-Base Support

40,000

 

40,000

40,000

General Fund-Base Salaries

78,113

 

78,113

78,113

 

 

 

 

 

Total Revenues

1,482,513

-1,063,000

419,513

329,513

 

 

 

 

 

Expenses:

 

 

 

 

Salaries, Wages & Fringe

758,747

-142,610

616,137

277,852

Student labor

27,000

-7,000

20,000

0

 

 

 

 

 

Support

 

 

 

 

  Interconnect & Local Service Grant

48,412

-36,412

12,000

12,000

  Professional Services

 

 

 

 

    Legal services

1,500

 

1,500

1,500

  Office Supplies

13,600

 

13,600

1,000

  Telephone

11,500

 

11,500

5,000

  Postage

25,700

 

25,700

500

  Advertising

7,500

 

7,500

0

  Rental & Maintenance of equip

30,000

 

30,000

30,000

 Tower rentals

500

 

500

500

  Printing & publications

27,700

 

27,700

0

  Travel

0

 

0

0

  Program acquisitions

405,000

-33,040

371,960

356,000

  Program production costs

17,000

-5,075

11,925

0

  Utilities

36,000

 

36,000

36,000

  Dues & Memberships

28,000

 

28,000

13,000

  Miscellaneous

 

 

 

 

  Other svc

43,000

 

43,000

40,000

 

 

 

 

 

Total Expenses

1,481,159

-224,137

1,257,022

788,352

 

 

 

 

 

Balance

1,354

 

-837,509

-458,839

 

 

Notes:

 

WNMU-TV locally-produced fundraisers generate just over $400,000 in revenue annually.  Added to the tower and general fund revenues and donated services, these dollars combined to form our non-federal financial support - about $900,000 for FY-05.  CPB requires that stations have a minimum of $800,000 to maintain their grant eligibility status. 

 

 

 

 

 

 

 

Upper Peninsula TV and Radio Membership by County (as of 7/27/04)

 

 

County

# Households

TV Members

% of Total Households

% of total membership

TV Contributions

% of total contributions

 

 

 

 

 

 

 

Alger

3,830

211

5.5%

4.5%

$14,052

4.1%

Baraga

3,410

106

3.1%

2.3%

$4,742

1.4%

Chippewa

13,890

149

1.1%

3.2%

$12,459

3.6%

Delta

16,050

657

4.1%

14.0%

$48,006

13.9%

Dickinson

11,400

499

4.4%

10.6%

$33,692

9.8%

Gogebic

7,060

116

1.6%

2.5%

$8,095

2.4%

Houghton

12,870

528

4.1%

11.2%

$39,572

11.5%

Iron

5,700

298

5.2%

6.3%

$18,058

5.2%

Keweenaw

1,060

22

2.1%

0.5%

$1,020

0.3%

Luce

2,550

58

2.3%

1.2%

$4,410

1.3%

Mackinac

5,290

1

0.0%

0.0%

$50

0.0%

Marquette

26,150

1,342

5.1%

28.6%

$110,114

32.0%

Menominee

10,760

250

2.3%

5.3%

$19,385

5.6%

Ontonagon

3,330

134

4.0%

2.9%

$6,683

1.9%

Schoolcraft

3,630

105

2.9%

2.2%

$6,453

1.9%

Wisconsin

27,540

218

0.8%

4.6%

$17,668

5.1%

TOTALS

154,520

4,694

3.0%

 

$344,458

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

County

# Households

FM Members

% of Total Households

% of total membership

FM Contributions

% of total contributions

 

 

 

 

 

 

 

Alger

3,830

119

3.1%

4.8%

$16,492

5.1%

Baraga

3,410

31

0.9%

1.3%

$3,525

1.1%

Chippewa

13,890

3

0.0%

0.1%

$110

0.0%

Delta

16,050

330

2.1%

13.4%

$35,101

10.8%

Dickinson

11,400

177

1.6%

7.2%

$26,163

8.0%

Gogebic

7,060

6

0.1%

0.2%

$345

0.1%

Houghton

12,870

169

1.3%

6.9%

$30,696

9.4%

Iron

5,700

98

1.7%

4.0%

$8,925

2.7%

Keweenaw

1,060

15

1.4%

0.6%

$1,255

0.4%

Luce

2,550

14

0.5%

0.6%

$840

0.3%

Mackinac

5,290

2

0.0%

0.1%

$210

0.1%

Marquette

26,150

1,304

5.0%

53.0%

$181,822

55.9%

Menominee

10,760

43

0.4%

1.7%

$4,500

1.4%

Ontonagon

3,330

10

0.3%

0.4%

$1,195

0.4%

Schoolcraft

3,630

53

1.5%

2.2%

$5,844

1.8%

Wisconsin

27,540

87

0.3%

3.5%

$8,488

2.6%

TOTALS

154,520

2,461

1.6%

 

$325,511

 

 

 

 

 

 

 

 

 

WNMU Underwriters by Geographic Region

 

Television

Marquette                    42

   Houghton                       2

   Baraga                                     1

   Menominee                   1

   Delta                              3

   Dickinson                      5

   Wisconsin                     5

   Lower Michigan             3

   Florida                          1

 

   Total                           63

 

 

Radio

 

Marquette                    78

Dickinson                    10

Delta                             8

Houghton                       6

Alger                              3

Iron                                2

Baraga                                      1

Schoolcraft                    1

Menominee                   1

Lower Michigan             1

Wisconsin                     3

Missouri                         1

New York                       1

 

Total                           116

 

 

Total Underwriting Revenue – FY04        $255,428

 

 

 

WNMU-TV/FM Three-Year Fundraising Summary

 

Revenues

FY02

FY03

FY04

% Change FY03 to FY 04

 

 

 

 

 

NMU Public Television

$474,256

$493,301

$505,049

2%

NMU Public Radio *

$318,808

$326,149

$502,984

54%

 

* At the Public Radio Development Exchange Conference in July 04, NMU Public Radio received a first place national award for significant achievement in practices that resulted in increased fundraising.

 

Radio Staff Organization

 

 

Organization Chart

 

 

Note:

 

Total FTE’s for radio –        7.32

 

This figure includes parts of clerical, engineering and graphics staff not reporting to the FM station manager.

 

 

 

 

Radio Web Services:

In late August of 2004,  radio will begin web casting their on-air signal, making NMU Public Radio 90 available world-wide on the Internet.  In addition, WNMU-FM will host NMU Athletics radio broadcasts on its Website, making the audio from sports events available to anyone in the country.  This new initiative will allow Athletics and Public Radio 90 to cross-promote each other, making new audiences available to both departments.  Web streaming services have been purchased by Public Radio 90 and represent a savings to NMU of over $10,000.

.

Television Facts

 

 

 

Audience Statistics (Nielsen snapshot from November 2003)

 

Local

 

National / Regional

Program

Day / Time

# Households

 

Program

Day / Time

# Households

High School Bowl

Saturday, 8pm

3,000

 

Lawrence Welk

Saturday, 9pm

3,000

Media Meet

Saturday, 6pm

1,000

 

Antiques Road Show

Monday, 8pm

4,000

Ask the Doctors

Thursday, 8pm

1,000

 

Newshour

Wednesday, 7pm

2,000

Public Eye News

Mon-Fri, 4pm

BMS*

 

National Geographic

Wednesday, 8pm

2,000

 

 

 

 

Michigan Out-of Doors

Thursday, 9:30pm

1,000

 

* Audience statistics fall below market survey

 

 

 

 

 

 

 

Television Production also provides NMU additional video services for:

·         TLC Laptop distribution training video

·         Laptop wireless connection training video (separate from TLC video)

·         Student communications projects (ASNMU debate)

·         Broadcast and web and video-tape distribution of NMU Commencement ceremonies.

·         A series of Northern Notebook videos highlighting student, faculty and campus events.

·         File video used in promotion and media related projects.

·         Conversion of student, faculty and administrative video to streaming media files for internet use.

·         Instructional graphics used in the classroom by Faculty.

 

 

 

 

 

 

Update on Digital Television Transmission

·         WNMU-TV Channel 33-DT signed on the air July 12, 2004.  Operational hours are the same as Channel 13 – 7am until 1am the following morning.

·         Programming of the 4 daytime digital feeds includes a simulcast of Public TV 13 (as required by law), PBS KIDS for children, PBS YOU for students and teachers, and a delayed feed of the PBS national program service.  During evening prime-time hours, Channel 33 DT combines these 4 digital channels to carry the PBS high-definition feed.

·         Coverage area for Channel 33 includes Marquette County

·         Local data-casting to our NMU and surrounding area is an option if development of these services becomes needed to support faculty and their teaching activities.

 

 

 

 

Television and Radio Future Plans

Discussions have recently taken place with NMU’s Development Fund personnel who indicate that: