Northern Michigan University

Board of Trustees Meeting

Focus Discussion

NMU in the Future – Year 2015

May 4, 2007

Staff presentation

• The recruiting season

• Location of current admissions recruiters

• Changes in admissions recruiting over time

• Current Market share in U.P. and Michigan recruiting areas

• Demographic issues

• NMU’s core business – undergraduate on-campus students

• Future directions with possible new student groups

• Marketing as it pertains to new student groups

• Three things related to recruiting we know will hold constant in the future

• The biggest recruiting challenges to anticipate

• Policy issues

• Physical campus
• Staffing
• Tuition
• Curriculum
• Recruitment competition
• 2015 – What will Steve and Gil see then?

Board members’ discussion on policy issues.