2022 - 2023 Undergraduate Bulletin

Courses

Search for courses listed in this bulletin. To find a semester course schedule (including instructors, meeting times and locations), go to mynmu.nmu.edu.

ESPR 230 Introduction to Entertainment and Sports Promotion 4 cr.
  • Offered: Contact department
  • Prerequisites: Admission to ESPR 230 requires a 2.25 GPA and declaration of a major or minor in entertainment and sports promotion.
An introduction to the work of the communication practitioner in entertainment and sports publicity and promotion. The public relations process, career options and the professional and ethical standards for entertainment and sports promotion are covered.
ESPR 260 Entertainment and Sports Research and Focus Groups 4 cr.
  • Offered: Contact department
  • Co-requisites: ESPR 261.
  • Prerequisites: Completion of ESPR 230 and EN 111 with a grade of "C" or higher.
An introduction to the basic principles of research for publicity and promotion. The theory and application of primary and secondary research techniques critical to entertainment and sports promotion are covered.
ESPR 261 Case Studies in Entertainment and Sports Promotion 4 cr.
  • Offered: Contact department
  • Co-requisites: ESPR 260.
  • Prerequisites: Completion of ESPR 230 and EN 111 with a grade of "C" or higher.
The creation and maintenance of celebrities as the focus of publicity and promotion; sustaining the key relationship studied in terms of how the communication practitioner creates publicity and promotion campaigns by putting theory into practice.
ESPR 360 Publicity Techniques for Entertainment and Sports Promotion 4 cr.
  • Offered: Contact department
  • Prerequisites: ESPR 260, ESPR 261 and EN 211E (or another EN 211 plus SP 200 Argumentation) with a grade of "C" or better. Sophomore standing or higher.
A focus on publicity techniques used in entertainment and sports communication practice. Writing and planning skills are emphasized as students learn to create material for the media and design special events.
ESPR 431 Campaigns 4 cr.
  • Offered: Contact department
  • Prerequisites: PR 430 or ESPR 360 with a minimum grade of "C" and a speech theory course (SP 300 or SP 310) and junior standing.
Focus on the technical and theoretical aspects of creating communication campaigns. Students are expected to develop a campaign and present it to a “client.” Students will be assigned clients at the beginning of the semester and develop a five-phase campaign assignment including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation. Notes: Cross listed as PR 431.