NMU Logo

Remove The
Label

A campaign by Northern Michigan University

nate with notes

It was about making a campaign that was active, encouraging students to take action to empower our campus community. It was an amazing way to start conversations, support one another, and celebrate differences and similarities we have as human beings.

Mike Forester

NMU Art Director

Real stereotypes, shared by our students.

arrow
sticky notes

It's a campaign to bring awareness that everyday people are facing everyday stereotypes and we've got to put an end to it because you should look at someone and see them for their soul and who they are not for what they're bearing or the choices that they're making.

Rachel Klitzke

Rachel Klitzke
Shirley Brozzo

Shirley Brozzo

Associate Director of the
Multicultural Education and Resource Center

I think it's a marvelous approach to this issue. I was concerned at first because, when you read all of the labels, they hurt like crazy. But it's an effective way to get the point across. We received many comments on the posters from students who noticed them and stopped to see what they were about. I hope this campaign will get students talking and help everyone realize that we have much more in common.

Antione Williams

Antione Williams

Major: Social Work

I just want my education, to make new friends and enjoy my life.

Bianca White

Bianca White

Major: Nursing

Just because you look at someone and see a color, it's not just one color that they can be identified by.

Biidaaban Reinhardt

Biidaaban Reinhardt

Major: Physics and Native American Studies

I found people like me and I found other Natives in the STEM field and it opened my eyes to being like, okay, I can be proud of being in both worlds.

Cassandra Trujillo

Cassandra Trujillo

Major: International Studies

The coolest thing about being me is being a role model to my younger brother and sister. They're like younger versions of me so I like being able to show them what they're capable of.

Jamie Glenn

Jamie Glenn

Major: Multimedia Journalism

The struggle is beautiful.

Jeulani Gahiji

Jeulani Gahiji

Major: Entrepreneurship

My mother raised me to be just strong...a strong black woman. I've just kept that in my mind all the time.

Joshua Payne

Joshua Payne

Major: General University Studies

My creativity knows no limits. I can just think about it and write it down on a piece of paper.

Luke Ogle

Luke Ogle

Major: Biology/Microbiology

Everyday, The way I act, the way I talk, thats who I truly am and I'm not changing that for anyone I'm doing that for myself.

Nate Thompson

Nate Thompson

Major: Electronic Technology

Kindness, sincerity, and being genuine is something I really seek after.

Nim Reinhardt

Nim Reinhardt

Major: Nursing

It's not something a lot of people know about so you say you're Native they wanna ask you a lot of questions, they want to know more about your culture because it's so hidden and it's so unique.

Rachel Klitzke

Rachel Klitzke

Major: Community Health Education

I have been given the gift of bearing a different color of skin and it has made me the most driven person and I wouldn't take it away for a second.

Reese Johnson

Resse Johnson

Major: Social Work

That's what we come to college for, to learn things that we don't learn in class. We learn about people that aren't like us. Just keep pushing forward.

Sable Johnson

Sable Johnson

Major: Biology

The biggest struggle is trying to fit in two worlds.

Samanthia Johnson

Samanthia Johnson

Major: Zoology

Me being different or looking different doesn't justify that I should be treated different.

Sanira Madzhikova

Sanira Madzhikova

Major: Non-degree

There's no difference if you are woman or man to study social engineering or computer science. I hope to be the best programmer in Kyrgyzstan.

Sara Spragg

Sara Spragg

Major: Political Science

I describe myself as whole hearted because everyting I do I put my whole heart into things. I never half-ass something.

TJ Aiyash

TJ Aiyash

Major: Higher Education in Student Affairs

I want people to know that I'm an academic first. That my academic interests and my professional intrests come before anything else. That those are the most important things in my life.

Tony Zhuo

Tony Zhuo

Major: Marketing

I'm entrepreneur before I'm even out of school. I like to go out and meet people and have different experiences.