Advertising and Sales Promotion - NMU Bulletin

MKT 432 Advertising and Sales Promotion 3 cr.

• Offered: Winter
• Prerequisites: MKT 230, junior standing or instructor’s permission.
• Bulletin Year: 2007 - 2008 Undergraduate Bulletin | View the current NMU Catalog.

Survey of non-personal efforts by firms to stimulate demand. A survey of advertising and sales promotion. Real cases are analyzed to understand major tasks and decisions involved in promoting products.