Campaigns - NMU Bulletin

ESPR 431 Campaigns 4 cr.

• Offered: Winter
• Prerequisites: PR 430 or ESPR 360 with a minimum grade of "C" and a speech theory course (SP 300, SP 310 or SP 401), junior standing or instructor's permission.
  Cross listed as PR 431.
• Bulletin Year: 2007 - 2008 Undergraduate Bulletin | View the current NMU Catalog.

Focus on the technical and theoretical aspects of creating communication campaigns. Students are expected to develop a campaign and present it to a “client.” Students will be assigned clients at the beginning of the semester and develop a five-phase campaign assignment including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.