Case Studies in Entertainment and Sports Promotion - NMU Bulletin

ESPR 261 Case Studies in Entertainment and Sports Promotion 4 cr.

• Offered: Contact department
• Co-requisites: ESPR 260.
• Prerequisites: Completion of ESPR 230 and EN 111 with a grade of "C" or higher.
• Bulletin Year: 2020 - 2021 Undergraduate Bulletin | View the current NMU Catalog.

The creation and maintenance of celebrities as the focus of publicity and promotion; sustaining the key relationship studied in terms of how the communication practitioner creates publicity and promotion campaigns by putting theory into practice.