ESPR
261
Case Studies in Entertainment and Sports Promotion
4 cr.
- Offered: Winter
- Co-requisites: ESPR 260.
- Prerequisites: Completion of ESPR 230 and EN 111 with a grade of "C" or higher.
- Bulletin Year: 2011 - 2012 Undergraduate Bulletin | View the current NMU Catalog.
The creation and maintenance of celebrities as the focus of publicity and promotion; sustaining the key relationship studied in terms of how the communication practitioner creates publicity and promotion campaigns by putting theory into practice.