Operating in maintenance mode.
Bulletin Year: 2007 - 2008 Undergraduate Bulletin | View the current NMU Catalog. | View this course in the current bulletin.
ESPR 261 Case Studies in Entertainment & Sports Promotion 4 cr. The creation and maintenance of celebrities as the focus of publicity and promotion; sustaining the key relationship studied in terms of how the communication practitioner creates publicity and promotion campaigns by putting theory into practice.