Bulletin Year: 2023 - 2024 Undergraduate Bulletin | View the current NMU Catalog.

Courses

Search for courses listed in this bulletin. To find a semester course schedule (including instructors, meeting times and locations), go to mynmu.nmu.edu.

MKT 430 Services Marketing 4 cr.
  • Offered: Winter
  • Prerequisites: Junior standing or instructor’s permission.
Services have become the dominant product output in the U.S. economy and in many other developed economies worldwide. Marketing managers in all types of firms can benefit from a comprehensive understanding of current and emerging services marketing theories, models, approaches and practices.
MKT 432 Advertising and Integrated Marketing Communications 4 cr.
  • Offered: Winter
  • Prerequisites: MKT 230, junior standing or instructor’s permission.

Study of the need to consider consumer needs and experiences in developing advertising and sales promotion campaigns for both traditional firms and new service firms. Students are expected to make applications of concepts, theories and principles to specific marketing problems.

MKT 435 Marketing Strategy Seminar 4 cr.
  • Offered: Fall
  • Prerequisites: Senior standing or instructor’s permission. Marketing majors only.
Designed as a senior capstone seminar course for marketing majors. The student is placed into key decision-making roles through realistic case studies which cover a wide range of areas in marketing including e-commerce, branding, pricing, channel strategy, promotion and others.
MKT 438 Marketing Management 4 cr.
  • Offered: Winter
  • Prerequisites: MKT 230 and junior standing.

Study of advanced marketing. Utilizes an analytical approach for decision making. Economic theories, behavioral sciences, and mathematics are applied to: a) marketing theory; b) market analysis; c) market measurement and forecasting; d) design of market strategies; e) marketing tactics; and f) organizing, implementing, and controlling of marketing efforts.

MKT 466 International Marketing 4 cr.
  • Offered: Fall
  • Prerequisites: MKT 230, junior standing or instructor’s permission.
Focuses on global marketing management concepts and decisions. The following concepts are developed: framework for a conceptual understanding of global marketing; the global environment and targeting global markets; formulating global marketing strategy; and the global marketing mix.
MKT 470 E-Commerce and Digital Marketing 4 cr.
  • Offered: Fall
  • Prerequisites: MKT 230, junior standing or instructor’s permission.

As e-commerce and the usage of social media and mobile devices continue to grow in importance from a marketing perspective, a variety of strategic issues and implementation challenges arise when either transforming a firm’s existing business model or developing a new one. An understanding of existing and emerging issues and successful practices related to marketing in a digital environment will be developed.

MKT 491 Internship in Marketing 1-4 cr.
  • Offered: Fall Winter Summer
  • Graded: S/U
  • Prerequisites: College of Business permission, junior standing or instructor’s permission.
Professional experience for qualified marketing students. Working relationships will be established with organizations. Students are required to write a paper and will be evaluated by their faculty supervisor in consultation with the employer. Notes: May be repeated for up to four credits total. Counts as an elective in the marketing program.
MKT 495 Special Topics in Marketing 1-4 cr.
  • Offered: Contact department for information
  • Prerequisites: Junior standing or instructor’s permission.
Variable topics of current interest. Notes: May be repeated if topic differs.
MKT 498 Directed Study in Marketing 1-4 cr.
  • Offered: Contact department for information
  • Prerequisites: College of Business permission, junior standing or instructor’s permission.
Limited to students with superior GPA. Individual research in marketing. Work is supervised through conferences with an adviser. A written final report must be filed with the department.
MS 139 Leadership and Confidence Building 1 cr.  (0-0-2)
  • Offered: Fall
Introduction to military leadership techniques and confidence building. Students introduced to ethics instruction and the role of the U.S. Army. Leadership and confidence building taught through application of learned skills during hands-on training including marksmanship, rappelling, orienteering and first aid. Student involvement in planning and performance increases poise and self-confidence.
MS 159 Leadership, Confidence Building and Winter Training 1 cr.  (0-0-2)
  • Offered: Winter
Introduction of military leadership techniques and confidence building, with concentration on outdoor winter training. Introduction of communication and ethics instruction. Leadership and confidence building taught through application during hands-on training including cross-country skiing, snowshoeing, winter orienteering and first aid. Student involvement in planning and performance increases poise, self-confidence and leadership.
MS 239 Leadership at the Unit Level 1 cr.  (2-0-1)
  • Offered: Fall
  • Co-requisites: Contracted cadets must participate in Leadership Laboratory.
Study of tactics, command and planning procedures for the Army’s basic combat unit, the infantry rifle squad. Land navigation, communication, ethics, professionalism and the role of the Army are also covered. Self-confidence building exercises are implemented. Leadership labs supplement the instruction by allowing students to assume junior leadership roles.
MS 259 Troop Leader Training 1 cr.  (2-0-1)
  • Offered: Winter Summer
  • Prerequisites: Contracted cadets must participate in Leadership Laboratory.
Advanced individual tactical training centered around leadership and tactical orders. Ethics, professionalism, communication and advanced land navigation are also covered. Leadership labs supplement the instruction by allowing students to assume junior leadership roles.
MS 269 Army Physical Fitness Training 1 cr.  (0-0-3)
  • Offered: Fall Winter Summer
Development of skills and physical fitness by participating in and conducting exercises. Emphasis is placed on aerobic exercises. Physical fitness testing and team sports supplement the program.
MS 270 Special Topics/Army PFT 2 cr.  (1-0-4)
  • Offered: Fall Winter
This primarily physical class entails training for and competing in the Cadet Command Ranger Challenge. Students conduct classes and physical training in order to prepare for nine events – Army Physical Fitness Test, day and night land navigation, obstacle course, 1-rope bridge crossing; weapons assembly/disassembly, HMMWV pull, room clearance and 10K road march. Students will spend approximately five hours/week in one hour of discussion and four hours of lab.
MS 279 Army Leadership Analysis 2 cr.
  • Offered: Fall Winter
A self directed course designed to introduce the student to the influence selected members of American military history have had on the professional development of the American military and America in general. Using the Army FM 6-22 and Army Leadership, students will research and analyze the leadership and contributions to the profession of arms of an historical figure. Students will meet with instructor weekly and prepare a written analysis and oral presentation of not less than 20 minutes.
MS 280 Battle Analysis 2 cr.
  • Offered: Fall Winter Summer
A self directed course designed to introduce the student to military history and the battle analysis methodology as a tool for studying problems in military history and drawing appropriate lessons from the analysis. Students will use the textbook FM 100-5 Operations supplemented with additional handouts: Fundamental concepts in the language of the Military Profession, The Relevance of Kasserine, Bring back the Principles of War and The Basic Battle Analysis Methodology Study Guide. Students will meet with instructor weekly.
MS 290 American Military History 4 cr.
  • Offered: Fall Winter Summer
A survey of American military operations from the Colonial period to the present global war on terrorism. Emphasis is on battle history, significant personalities and technological advances an developments in Western warfare.
MS 339 Advanced Leadership Training 4 cr.  (3-0-2)
  • Offered: Fall
  • Co-requisites: Contracted cadets must participate in Leadership Laboratory.
  • Prerequisites: Completion of the Basic Course of Instruction or the equivalent and/or department permission.
Study of the techniques of junior officer leadership. Examines leadership skills such as counseling, coordination, communication and delegation of authority. The science of command and control through personal leadership is practiced. Military skills are taught in preparation for Advanced Camp.
MS 359 Applied Leadership Training 4 cr.  (3-0-2)
  • Offered: Winter
  • Co-requisites: Contracted cadets must participate in Leadership Laboratory.
  • Prerequisites: MS 339 and/or department permission.
Duties and responsibilities of a junior officer, with emphasis on the leader’s role in planning, directing, coordinating individual and team training, and in motivating subordinates through human relations and counseling skills. Covers the principles of command, control and leadership techniques. Military skills are taught in preparation for Advanced Camp.
MS 439 Leadership 4 cr.  (3-0-2)
  • Offered: Fall
  • Co-requisites: Contracted cadets must participate in Leadership Laboratory.
  • Prerequisites: MS 339 and MS 359, junior standing and/or department permission.
Development of an appreciation for command and staff organization and functions. Stresses processes for arriving at sound and timely decisions and the translation of decisions into plans and orders. Develops skills in long-range planning, coordination of diverse groups and activities, written communication and briefing techniques.
MS 459 Team Development 4 cr.  (3-0-2)
  • Offered: Winter
  • Co-requisites: Contracted cadets must participate in Leadership Laboratory.
  • Prerequisites: MS 439, junior standing and/or department permission.
Students prepare for and participate in a seminar that focuses on the role of the Army officer in areas such as military law, professional ethics and the obligations and responsibilities of the commissioned officer and organizational leader.
MS 495 Special Topics in Military Science 3 cr.
  • Offered: On demand
  • Prerequisites: Junior standing and department permission.
Study of a significant topic in military science. The requirements of this course may be met through seminars, lectures, participation in outdoor activities or readings.