SP
422
Crisis Communication
4 cr.
- Offered: Periodically, contact department.
- Prerequisites: Junior standing.
- Bulletin Year: 2015 - 2016 Undergraduate Bulletin | View the current NMU Catalog.
Understanding the prodromal conditions that create crisis situations for businesses, organizations, and high-profile individuals and applying communication theories to create appropriate responses to a crisis situation. Through case studies, simulations, and creation of a crisis communication plan, students learn how to anticipate and plan communication strategies for the post 9/11 era.