MKT
470
E-Commerce and Digital Marketing
4 cr.
- Offered: Fall
- Prerequisites: MKT 230, junior standing or instructor’s permission.
- Bulletin Year: 2023 - 2024 Undergraduate Bulletin | View the current NMU Catalog.
As e-commerce and the usage of social media and mobile devices continue to grow in importance from a marketing perspective, a variety of strategic issues and implementation challenges arise when either transforming a firm’s existing business model or developing a new one. An understanding of existing and emerging issues and successful practices related to marketing in a digital environment will be developed.