Bulletin Year: 2007 - 2008 Undergraduate Bulletin | View the current NMU Catalog. | View this program in the current bulletin.
This major prepares students for entry-level positions as communication practitioners ranging from being a publicist for an individual artist or entertainer to being a sports information director for a university or professional team, as well as for the pursuit of a graduate education in entertainment or sports management. It teaches students to develop skills and understand the nature of media relations, promotes intellectual inquiry and emphasizes sound, professional ethics.

For department information or additional degree requirements, go to the Communication and Performance Studies department page.

Total Credits Required 124
Liberal Studies
30-40
Health Promotion Requirements 2
Required Courses in Major41-42
ESPR Core36
BC 165 Introduction to Mass Media 4
BC 470 Mass Communication Law 4
SP 110 Interpersonal Communication 4
SP 300 Rhetorical Theory or4
     SP 310 Communication Theory (4 cr.)
ESPR 230 Introduction to Entertainment and Sports Promotion 4
ESPR 260 Entertainment and Sports Research and Focus Groups 4
ESPR 261 Case Studies in Entertainment & Sports Promotion 4
ESPR 360 Publicity Techniques for Entertainment and Sports Promotion 4
ESPR 431 Campaigns 4
ESPR Electives1-2
Choose from the following (for 1 or 2 credits):
ESPR 463 Field Studies in Entertainment and Sports Promotion (1 - 2 cr.)
ESPR 491 Practicum in Entertainment and Sports Promotion (1 - 8 cr.)
ESPR 492 Internship in Entertainment and Sports Promotion (1 - 8 cr.)
TH 493 Field Studies (1 cr.)
ESPR Theoretical Elective4
(must complete ESPR 260/261 before choosing a theoretical elective)
Choose from the following:
BC 310 Sports and Special Events Programming (4 cr.)
BC 471 Mass Communication and Society (4 cr.)
BC 495 Special Topics in Broadcasting (1 - 4 cr.) (adviser-approved topic)
EC 311 Economics of Sports (4 cr.)
ESPR 495 Special Topics in Entertainment and Sports Promotion (2 - 4 cr.)
PR 495 Special Topics in Public Relations (2 - 4 cr.) (adviser-approved topic)
SP 401 Persuasion (4 cr.)
SP 402 Communication Criticism (4 cr.) [Div I]
SP 404 Communication and the Arts (4 cr.)
SP 421 Organizational Communication (4 cr.)
SP 422 Crisis Communication (4 cr.)
SP 495 Special Topics in Speech Communication (2 - 4 cr.) (adviser-approved topic)
TH 456 Theatre Management (4 cr.)
Other Required Courses
EN 211E Critical Thinking and Writing [Div I] or4
     SP 200 Argumentation (4 cr.)
Choose from the following:6-8
BC 325 Communication and Performance in Africa (4 cr.) [Div IV]
EN 125 Introduction to Film (4 cr.) [Div IV]
MU 125 Music in Society (4 cr.) [Div IV]
MU 325 World Music (4 cr.) [Div IV]
SO 251 Sport in American Society (2 cr.) [Div II]
SP 402 Communication Criticism (4 cr.) [Div I]
TH 130 Introduction to Theatre (4 cr.) [Div IV]
TH 360 History of Theatre (4 cr.) [Div IV]
TH 361 Modern Drama (4 cr.) [Div IV]
Computer Use Elective3
Choose from the following:
CIS 110 Principles of Computer Information Systems (4 cr.) [Div V]
CS 101 Web Site Construction (4 cr.) [Div V]
IS 100 Introduction to Windows, E-mail and the Internet (1 cr.) [Div V]
IS 101 Beginning Word Processing (1 cr.) [Div V]
IS 102 Beginning Spreadsheets (1 cr.) [Div V]
IS 104 Beginning Database (1 cr.) [Div V]
IS 105 Presentation/Multimedia Software (1 cr.) [Div V]
IS 111 Computerized Personal Accounting (1 cr.)
IS 112 Computerized Small Business Accounting (1 cr.) [Div V]
IS 201 Advanced Word Processing (1 cr.)
IS 202 Intermediate Spreadsheets (1 cr.) [Div V]
IS 204 Advanced Database (1 cr.) [Div V]
IS 208 Web Page Development (1 cr.) [Div V]
Minor20
Choose any minor except speech cluster or public relations.


Bulletin Year: 2007 - 2008 Undergraduate Bulletin | View the current NMU Catalog.