Bulletin Year: 2009 - 2010 Undergraduate Bulletin | View the current NMU Catalog. | View this program in the current bulletin.

This major provides a theoretical base as well as working applications of marketing. Growing domestic and global populations, increasing demands for a wide range of products and services in modern society, and technology and media advancements stress the need for marketing professionals who understand the operations and problems associated with getting goods and services from the producer to the user. Career paths include product consultant, sales representative, marketing manager, retail store buyer, research analyst and advertising professional.

For department information or additional degree requirements, go to the Business (College of Business) department page.

Total Credits Required 128
Liberal Studies
30-40
Health Promotion Requirements 2
Business Core32
ACT 230 Principles of Accounting I 4
ACT 240 Principles of Accounting II 4
FIN 351 Management of Financial Resources 4
MGT 221 Business Law I: Legal Environment of Business 4
MGT 240 Organizational Behavior and Management 4
MGT 325 Operations Management 4
MGT 344 Managerial Communication 4
MKT 230 Introduction to Marketing 4
Marketing32
CIS 112 Microsoft Applications for Business Students 2
CIS 212 Computer Assisted Problem Solving for Business 2
MGT 425 Business Research 4
MKT 335 Consumer Behavior Analysis (4 cr.) or4
     MKT 430 Services Marketing (4 cr.)
MKT 435 Marketing Strategy Seminar 4
MKT 438 Marketing Management or4
     MKT 466 International Marketing (4 cr.)
Marketing Electives12
Choose from the following:
CIS 440 Management Information Systems (4 cr.)
MGT 228 Customer Service (2 cr.)
MGT 285 International Business Seminar (3 - 4 cr.)
MGT 326 Deterministic Models in Business (4 cr.)
MGT 327 Random Models in Business (4 cr.)
MGT 415 Small Business Consulting (4 cr.)
MGT 422 Business and Government Policy Theory (4 cr.)
MGT 475 International Business (4 cr.)
MKT 310 Marketing for Entrepreneurship (4 cr.)
MKT 331 Retail Administration (3 cr.)
MKT 335 Consumer Behavior Analysis (4 cr.)
MKT 360 Controversial Issues in Marketing and Management (4 cr.)
MKT 410 Sales Management (4 cr.)
MKT 411 Personal Selling (3 cr.)
MKT 430 Services Marketing (4 cr.)
MKT 432 Advertising and Sales Promotion (3 cr.)
MKT 438 Marketing Management (4 cr.)
MKT 466 International Marketing (4 cr.)
MKT 470 E-Commerce and Marketing (4 cr.)
MKT 491 Internship in Marketing (1 - 4 cr.)
MKT 495 Special Topics in Marketing (1 - 4 cr.)
Other Required Courses28
EC 201 Microeconomic Principles 4
EC 202 Macroeconomic Principles 4
MA 103 Finite Mathematics [Div II] 4
MA 171 Introduction to Probability and Statistics [Div V] 4
PY 100G Psychology as a Social Science [Div II] or4
     PY 100H Honors Psychology as a Natural Science (4 cr.) [Div II] or
     PY 100L Psychology as a Natural Science with Laboratory (4 cr.) [Div II] or
     PY 100S Psychology as a Natural Science (4 cr.) [Div II]
SO 101 Introductory Sociology [Div II] or4
     SO 113 Social Problems (4 cr.) [Div II]
SP 100 Public Address 4
General Electives Outside the College of Business6

This major does not require a minor.


Bulletin Year: 2009 - 2010 Undergraduate Bulletin | View the current NMU Catalog.