Marketing Major | NMU Bulletin

This major provides a theoretical base as well as working applications of marketing. Growing domestic and global populations, increasing demands for a wide range of products and services in modern society, and technology and media advancements stress the need for marketing professionals who understand the operations and problems associated with getting goods and services from the producer to the user. Career paths include product consultant, sales representative, marketing manager, retail store buyer, research analyst and advertising professional.

Students must obtain a 2.00 GPA in their (combined) business core and major courses as well as a 2.00 cumulative Northern Michigan University GPA.

For department information or additional degree requirements, go to the Business, College of department page.

For related information from the Bureau of Labor Statistics, http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers…

Total Credits Required

124

Liberal Studies	30-40
Health Promotion Requirements	2

Business Core*	32
ACT 230 Principles of Accounting I	4
ACT 240 Principles of Accounting II	4
FIN 351 Financial Management I	4
MGT 221 Business Law I: Legal Environment of Business	4
MGT 240 Organizational Behavior and Management	4
MGT 325 Operations Management	4
MGT 344 Managerial Communication	4
MKT 230 Introduction to Marketing	4


Marketing	32
CIS 112 Microsoft Applications for Business Students	2
CIS 212 Computer Assisted Problem Solving for Business	2
MGT 425 Business Research	4
MKT 335 Consumer Behavior Analysis (4 cr.) or	4
MKT 430 Services Marketing (4 cr.)
MKT 435 Marketing Strategy Seminar	4
MKT 438 Marketing Management or	4
MKT 466 International Marketing (4 cr.)
Marketing Electives	12
Choose from the following:
CIS 440 Management Information Systems (4 cr.)
MGT 228 Customer Service (2 cr.)
MGT 285 International Business Seminar (3 - 4 cr.)
MGT 326 Deterministic Models in Business (4 cr.)
MGT 327 Random Models in Business (4 cr.)
MGT 415 Small Business Consulting (4 cr.)
MGT 475 International Business (4 cr.)
MKT 310 Marketing for Entrepreneurship (4 cr.)
MKT 331 Retailing and Supply Chain Management (4 cr.)
MKT 335 Consumer Behavior Analysis (4 cr.)
MKT 360 Controversial Issues in Marketing and Management (4 cr.)
MKT 410 Sales Management (4 cr.)
MKT 411 Personal Selling and Customer Relationship Management (4 cr.)
MKT 430 Services Marketing (4 cr.)
MKT 432 Advertising and Integrated Marketing Communications (4 cr.)
MKT 438 Marketing Management (4 cr.)
MKT 466 International Marketing (4 cr.)
MKT 470 E-Commerce and Marketing (4 cr.)
MKT 491 Internship in Marketing (1 - 4 cr.)
MKT 495 Special Topics in Marketing (1 - 4 cr.)


Other Required Courses	28
EC 201 Microeconomic Principles	4
EC 202 Macroeconomic Principles	4
MA 103 Finite Mathematics [Div II]	4
MA 171 Introduction to Probability and Statistics [Div V]	4
PY 100G Psychology as a Social Science [Div II] or	4
PY 100H Honors Psychology as a Natural Science (4 cr.) [Div II] or
PY 100L Psychology as a Natural Science with Laboratory (4 cr.) [Div II] or
PY 100S Psychology as a Natural Science (4 cr.) [Div II]
SO 101 Introductory Sociology [Div II] or	4
SO 113 Social Problems (4 cr.) [Div II]
SP 100 Public Address	4

*Note: Courses in business core cannot be double counted toward another major or minor.

This major does not require a minor.

Bulletin Year: 2015 - 2016 Undergraduate Bulletin | View the current NMU Catalog.