All marketing minors must earn a 2.00 GPA.
For department information or additional degree requirements, go to the Business, College of department page.
For related information from the Bureau of Labor Statistics, http://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm
| Total Credits Required | 20 |
| Core Course | 4 |
| MKT 230 Introduction to Marketing | 4 |
| Electives | 16 |
| Choose four courses from the following: | |
| MKT 310 Marketing for Entrepreneurship (4 cr.) | |
| MKT 331 Retailing and Supply Chain Management (4 cr.) | |
| MKT 335 Consumer Behavior Analysis (4 cr.) | |
| MKT 360 Controversial Issues in Marketing and Management (4 cr.) | |
| MKT 410 Sales Management (4 cr.) | |
| MKT 411 Personal Selling and Customer Relationship Management (4 cr.) | |
| MKT 430 Services Marketing (4 cr.) | |
| MKT 432 Advertising and Integrated Marketing Communications (4 cr.) | |
| MKT 466 International Marketing (4 cr.) | |
| MKT 470 E-Commerce and Marketing (4 cr.) | |
| MKT 495 Special Topics in Marketing (1 - 4 cr.) |
Bulletin Year:
2015 - 2016 Undergraduate Bulletin
| View the current NMU Catalog.