ESPR
261
Case Studies in Entertainment and Sports Promotion
4 cr.
- Offered: Winter
- Co-requisites: ESPR 260 with a "C" or better.
- Bulletin Year: 2010 - 2011 Undergraduate Bulletin | View the current NMU Catalog.
The creation and maintenance of celebrities as the focus of publicity and promotion; sustaining the key relationship studied in terms of how the communication practitioner creates publicity and promotion campaigns by putting theory into practice.