Consumer Behavior Analysis - NMU Bulletin

MKT 335 Consumer Behavior Analysis 4 cr.

• Offered: Fall
• Prerequisites: MKT 230, junior standing.
• Bulletin Year: 2011 - 2012 Undergraduate Bulletin | View the current NMU Catalog.

Study of important psychological, sociological and cultural determinants of buying. Students are expected to make applications of concepts, theories and principles to specific marketing problems.