International Marketing - NMU Bulletin

MKT 466 International Marketing 4 cr.

• Offered: Fall
• Prerequisites: MKT 230, junior standing or instructor’s permission.
• Bulletin Year: 2012 - 2013 Undergraduate Bulletin | View the current NMU Catalog.

Focuses on global marketing management concepts and decisions. The following concepts are developed: framework for a conceptual understanding of global marketing; the global environment and targeting global markets; formulating global marketing strategy; and the global marketing mix.