Personal Selling - NMU Bulletin

MKT 411 Personal Selling 3 cr.

• Offered: Winter
• Prerequisites: MKT 230, junior standing or instructor’s permission.
• Bulletin Year: 2007 - 2008 Undergraduate Bulletin | View the current NMU Catalog.

Review of the role of a sales representative and the value of that role to customers as well as employers. The selling process is explored in an in-depth analysis, and students learns specific selling techniques.