- NMU Bulletin

MKT 230 Introduction to Marketing 4 cr.

• Offered: Fall Winter Summer

Study of the basic marketing functions from a managerial standpoint. Emphasis is placed on the development of a marketing mix to enhance the operational performance of all organizations that undertake marketing activities. Students further develop marketing-related knowledge and skills through integrated assignments and exposure to additional topics in marketing; emphasis is on the strategic implications of marketing decision-making.

MKT 310 Marketing for Entrepreneurship 4 cr.

• Offered: Fall
• Prerequisites: Junior standing.

Applies the basic tools of marketing to entrepreneurial settings. Focus includes the principles and applications of marketing applied to entrepreneurial opportunities in the marketplace. Students study the success characteristics and creative processes of entrepreneurs. The steps and phases of the entrepreneurial marketing planning process are analyzed. Each student develops and presents an entrepreneurial marketing plan.

MKT 331 Retailing and Supply Chain Management 4 cr.

• Offered: Contact Department
• Prerequisites: MKT 230, junior standing.

The study of how retailing goods and services to the ultimate consumer is accomplished. Particular focus is given to technology and the role of both store-based and non-store based retailing operations and strategy.

MKT 335 Consumer Behavior Analysis 4 cr.

• Offered: Fall
• Prerequisites: MKT 230, junior standing.

Study of important psychological, sociological and cultural determinants of buying. Students are expected to make applications of concepts, theories and principles to specific marketing problems.

MKT 360 Controversial Issues in Marketing and Management 4 cr.

• Offered: Fall
• Prerequisites: MKT 230, MGT 240, junior standing or instructor’s permission.

Businesses and non-profit organizations are confronted with a variety of controversial issues (involving ethical and social responsibility issues), making both strategic and day-to-day decision-making difficult. The course examines contemporary and emerging critical issues facing businesses and non-profit organizations, focusing on recent developments and a review of some “best practices” of organizations who have taken leadership roles. Cross-cultural differences in analyzing ethical and social responsibility issues will also be explored.

Notes:

Cross listed with MGT 360.

MKT 411 Professional Selling 4 cr.

• Offered: Winter
• Prerequisites: MKT 230, junior standing or instructor’s permission.

Theory and practice of the role of professional selling and sales management in organizations to develop long-term relationships with customers. Includes developing and qualifying prospects, creating a sales presentation, closing techniques, and servicing the sale. Also includes an overview of activities of sales management such as training and recruitment, performance evaluation, sales force compensation, budgeting, time and territory management.

MKT 430 Services Marketing 4 cr.

• Offered: Winter
• Prerequisites: Junior standing or instructor’s permission.

Services have become the dominant product output in the U.S. economy and in many other developed economies worldwide. Marketing managers in all types of firms can benefit from a comprehensive understanding of current and emerging services marketing theories, models, approaches and practices.

MKT 432 Advertising and Integrated Marketing Communications 4 cr.

• Offered: Winter
• Prerequisites: MKT 230, junior standing or instructor’s permission.

Study of the need to consider consumer needs and experiences in developing advertising and sales promotion campaigns for both traditional firms and new service firms. Students are expected to make applications of concepts, theories and principles to specific marketing problems.

MKT 435 Marketing Strategy Seminar 4 cr.

• Offered: Fall
• Prerequisites: Senior standing or instructor’s permission. Marketing majors only.

Designed as a senior capstone seminar course for marketing majors. The student is placed into key decision-making roles through realistic case studies which cover a wide range of areas in marketing including e-commerce, branding, pricing, channel strategy, promotion and others.

MKT 438 Marketing Management 4 cr.

• Offered: Winter
• Prerequisites: MKT 230 and junior standing.

Study of advanced marketing. Utilizes an analytical approach for decision making. Economic theories, behavioral sciences, and mathematics are applied to: a) marketing theory; b) market analysis; c) market measurement and forecasting; d) design of market strategies; e) marketing tactics; and f) organizing, implementing, and controlling of marketing efforts.

MKT 466 International Marketing 4 cr.

• Offered: Fall
• Prerequisites: MKT 230, junior standing or instructor’s permission.

Focuses on global marketing management concepts and decisions. The following concepts are developed: framework for a conceptual understanding of global marketing; the global environment and targeting global markets; formulating global marketing strategy; and the global marketing mix.

MKT 470 E-Commerce and Digital Marketing 4 cr.

• Offered: Fall
• Prerequisites: MKT 230, junior standing or instructor’s permission.

As e-commerce and the usage of social media and mobile devices continue to grow in importance from a marketing perspective, a variety of strategic issues and implementation challenges arise when either transforming a firm’s existing business model or developing a new one. An understanding of existing and emerging issues and successful practices related to marketing in a digital environment will be developed.

MKT 491 Internship in Marketing 1-4 cr.

• Offered: Fall Winter Summer
• Graded: S/U
• Prerequisites: College of Business permission, junior standing or instructor’s permission.

Professional experience for qualified marketing students. Working relationships will be established with organizations. Students are required to write a paper and will be evaluated by their faculty supervisor in consultation with the employer. Notes: May be repeated for up to four credits total. Counts as an elective in the marketing program.

MKT 495 Special Topics in Marketing 1-4 cr.

• Offered: Contact department for information
• Prerequisites: Junior standing or instructor’s permission.

Variable topics of current interest. Notes: May be repeated if topic differs.

MKT 498 Directed Study in Marketing 1-4 cr.

• Offered: Contact department for information
• Prerequisites: College of Business permission, junior standing or instructor’s permission.

Limited to students with superior GPA. Individual research in marketing. Work is supervised through conferences with an adviser. A written final report must be filed with the department.