Public Relations Major | NMU Bulletin

This major is a professional program designed to meet, and in some cases surpass, the Public Relations Society of America’s Guidelines for Undergraduate Education. It teaches the kind of research, writing, planning and budgeting skills that students need to succeed in the job market and allows them to employ these skills on behalf of a variety of clients. An extremely active chapter of Public Relations Student Society of America gives students additional opportunities for learning and service.

For department information or additional degree requirements, go to the Communication and Performance Studies department page.

Total Credits Required

124

Liberal Studies	30-40
Health Promotion Requirements	2

Required Courses in Major	40
Core	36
BC 165 Introduction to Mass Media	4
BC 470 Mass Communication Law	4
SP 110 Interpersonal Communication	4
SP 300 Rhetorical Theory or	4
SP 310 Communication Theory (4 cr.)
PR 231 Introduction to Public Relations	4
PR 250 Research in Public Relations	4
PR 330 Public Relations Message Design	4
PR 430 Public Relations Case Studies	4
PR 431 Campaigns	4

PR Theoretical Elective	4
(must complete PR 231/250 before choosing a theoretical elective)
Choose from the following:
BC 320 Electronic Media Management (4 cr.)
BC 410 The Documentary (4 cr.)
BC 415 Intercultural Communication (4 cr.)
BC 420 Global Communication (4 cr.)
BC 471 Mass Communication and Society (4 cr.)
BC 495 Special Topics in Broadcasting (1 - 4 cr.) (adviser-approved topic)
ESPR 495 Special Topics in Entertainment and Sports Promotion (2 - 4 cr.) (adviser-approved topic)
PR 495 Special Topics in Public Relations (2 - 4 cr.)
SP 401 Persuasion (4 cr.)
SP 421 Organizational Communication (4 cr.)
SP 422 Crisis Communication (4 cr.)
SP 432 Environmental Communication (4 cr.)
SP 495 Special Topics in Speech Communication (2 - 4 cr.) (adviser-approved topic)

Other Required Courses	4
May be satisfied by courses in the major, minor, liberal studies or general electives. Contact department or see department adviser for more information.
EN 211E Critical Thinking and Writing [Div I] or	4
SP 200 Argumentation (4 cr.) (if EN 211 taken before)

Environmental Issues Elective	3-4
Choose from the following:
AN 100 Introduction to Socio-Cultural Anthropology (4 cr.) [Div II]
AN 210 People, Culture and Nature (4 cr.) [Div II]
BI 210 Principles of Ecology (4 cr.)
BI 305 Ecology of the Northern Forest (3 cr.) [Div II]
ENV 101 Introduction to Environmental Science (4 cr.) [Div II]
GC 100 Physical Geography (4 cr.) [Div II]
GC 164 Human Geography (4 cr.) [Div II]
GC 320 Environmental Policy and Regulation (4 cr.)
GC 401 Biogeography (4 cr.)
GC 470 Environmental Ethics (4 cr.)
GC 475 Environmental Impact Assessment (4 cr.)
SP 432 Environmental Communication (4 cr.)

Economic Issues Elective	4
Choose from the following:
EC 101 The American Economy (4 cr.) [Div II]
EC 201 Microeconomic Principles (4 cr.)
EC 202 Macroeconomic Principles (4 cr.)
EC 337 American Economic History (4 cr.) [Div II]
GC 220 Economic Geography (4 cr.)

Computer Use Elective	3
Choose from the following:
CIS 110 Principles of Computer Information Systems (4 cr.) [Div V]
IS 100 Introduction to Windows, E-mail and the Internet (1 cr.) [Div V]
IS 101 Beginning Word Processing (1 cr.) [Div V]
IS 102 Beginning Spreadsheets (1 cr.) [Div V]
IS 104 Beginning Database (1 cr.) [Div V]
IS 105 Presentation/Multimedia Software (1 cr.) [Div V]
IS 111 Computerized Personal Accounting (1 cr.)
IS 112 Computerized Small Business Accounting (1 cr.) [Div V]
IS 201 Advanced Word Processing (1 cr.)
IS 202 Intermediate Spreadsheets (1 cr.) [Div V]
IS 204 Advanced Database (1 cr.) [Div V]
IS 208 Web Page Development (1 cr.) [Div V]
OIS 450 Advanced Desktop Publishing (3 cr.)

Minor	20
Choose any minor except speech cluster or entertainment
and sports promotion.

Bulletin Year: 2007 - 2008 Undergraduate Bulletin | View the current NMU Catalog.