Public Relations Major | NMU Bulletin

This major, nested within concentrations, is a professional program designed to meet, and in some cases surpass, the Public Relations Society of America’s Guidelines for Undergraduate Education. It teaches the kind of research, writing, planning and budgeting skills that students need to succeed in the job market and allows them to employ these skills on behalf of a variety of clients. An extremely active chapter of Public Relations Student Society of America gives students additional opportunities for learning and service.

All department majors must maintain a 2.50 grade point average in the major and earn at least a “C-” in all major courses that are required for graduation, unless otherwise noted.

For department information or additional degree requirements, go to the Communication and Performance Studies department page.

For related information from the Bureau of Labor Statistics, http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm

Total Credits Required

120

General Education

30-40

Public Relations Core	20
PR 231 Introduction to Public Relations	4
PR 250 Research in Public Relations	4
PR 330 Public Relations Message Design	4
PR 430 Public Relations Case Studies	4
PR 431 Campaigns	4

Concentration*
Choose one concentration from the following:
General Public Relations	24
Environmental Public Relations	22
Sport Public Relations	22

Public Relations Major – General Concentration	24
Core Courses for General Concentration	16
Select one course from the following:
BC 165 Introduction to Mass Media [PERS] or	4
BC 200 Introduction to Multimedia Journalism (4 cr.) or
EN 206 Survey of Journalism (4 cr.) [PERS] or
EN 217 News Writing and Reporting (4 cr.)
BC 470 Mass Communication Law	4
SP 100 Public Address [EFFC] or	4
TH 132 Acting (4 cr.) with advisor approval
SP 310 Communication Theory	4
PR Theoretical Electives	8
Choose two courses from the following:	8
BC 320 Electronic Media Management (4 cr.)
BC 410 The Documentary (4 cr.)
BC 415 Intercultural Communication (4 cr.) [SOCR]
BC 420 Global Communication (4 cr.)
BC 471 Mass Communication and Society (4 cr.) [PERS]
BC 495 Special Topics in Broadcasting (1 - 4 cr.) (adviser-approved topic)
ESPR 495 Special Topics in Entertainment and Sports Promotion (2 - 4 cr.) (adviser-approved topic)
PR 495 Special Topics in Public Relations (2 - 4 cr.)
SP 320 New Media Literacy (4 cr.)
SP 401 Persuasion (4 cr.)
SP 402 Communication Criticism (4 cr.)
SP 421 Organizational Communication (4 cr.)
SP 422 Crisis Communication (4 cr.)
SP 432 Environmental Communication (4 cr.)
SP 495 Special Topics in Communication Studies (2 - 4 cr.) (adviser-approved topic)

Public Relations Major – Environmental Concentration	22
Core Courses for Environmental Concentration	18
Select one course from the following:
BC 165 Introduction to Mass Media [PERS] or	4
BC 200 Introduction to Multimedia Journalism (4 cr.) or
EN 206 Survey of Journalism (4 cr.) [PERS] or
EN 217 News Writing and Reporting (4 cr.)
BC 470 Mass Communication Law	4
PR 332 Corporate Social Responsibility	4
PR 432 Environmental Campaigns	4
PR 492 Internship in Public Relations	1 - 8
Electives for Environmental Concentration	4
Select one course from the following:	4
PR 495 Special Topics in Public Relations (2 - 4 cr.)
SP 320 New Media Literacy (4 cr.)
SP 421 Organizational Communication (4 cr.)
SP 432 Environmental Communication (4 cr.)

Public Relations Major – Sport Concentration	22
Core Courses for Sports Concentration	18
Select one course from the following:
BC 165 Introduction to Mass Media [PERS] or	4
BC 200 Introduction to Multimedia Journalism (4 cr.) or
EN 206 Survey of Journalism (4 cr.) [PERS] or
EN 217 News Writing and Reporting (4 cr.)
BC 470 Mass Communication Law	4
PR 350 Sport Public Relations and Media	4
PR 410 Sport Public Relations – Theory & Strategy	4
PR 492 Internship in Public Relations	1 - 8
Electives for Sport Concentration	4
Choose one course from following:	4
BC 310 Sports and Special Events Programming (4 cr.)
ESPR 495 Special Topics in Entertainment and Sports Promotion (2 - 4 cr.)
PR 332 Corporate Social Responsibility (4 cr.)
PR 495 Special Topics in Public Relations (2 - 4 cr.)
SP 320 New Media Literacy (4 cr.)
SP 421 Organizational Communication (4 cr.)

Other Suggested Courses (not required)	12
May be satisfied by courses in the major, minor or general electives.
Contact department or see department adviser for more information.
EN 211 College Composition II [EFFC] or	4
SP 200 Argumentation (4 cr.) (if EN 211 taken before)
MA 171 Introduction to Probability and Statistics [QUAR] or	4
PY 305 Psychological Statistics (4 cr.) [QUAR] or
SO 208 Methods of Social Research I (4 cr.) [QUAR]
MKT 230 Introduction to Marketing	4

Minor	20

*Students must declare one and only one concentration as part of the public relations major.

Bulletin Year: 2018 - 2019 Undergraduate Bulletin | View the current NMU Catalog.