Public Relations Major | NMU Bulletin

This major is a professional program designed to meet, and in some cases surpass, the Public Relations Society of America’s Guidelines for Undergraduate Education. It teaches the kind of research, writing, planning and budgeting skills that students need to succeed in the job market and allows them to employ these skills on behalf of a variety of clients. An extremely active chapter of Public Relations Student Society of America gives students additional opportunities for learning and service.

All department majors must maintain a 2.50 grade point average in the major and earn at least a “C-” in all major courses that are required for graduation, unless otherwise noted.

For department information or additional degree requirements, go to the Communication and Performance Studies department page.

For related information from the Bureau of Labor Statistics, http://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm

Total Credits Required

120

Liberal Studies	30-40
Health Promotion Requirements	2

Required Courses in Major	40
Core	36
Select one course from the following:	4
BC 165 Introduction to Mass Media (4 cr.)
BC 200 Introduction to Multimedia Journalism (4 cr.)
EN 206 Survey of Journalism (4 cr.)
EN 217 News Writing and Reporting (4 cr.)
BC 470 Mass Communication Law	4
SP 100 Public Address or	4
TH 132 Acting (4 cr.) with adviser approval
SP 310 Communication Theory	4
PR 231 Introduction to Public Relations	4
PR 250 Research in Public Relations	4
PR 330 Public Relations Message Design	4
PR 430 Public Relations Case Studies	4
PR 431 Campaigns	4

PR Theoretical Electives	8
Choose two courses from the following:
BC 320 Electronic Media Management (4 cr.)
BC 410 The Documentary (4 cr.)
BC 415 Intercultural Communication (4 cr.)
BC 420 Global Communication (4 cr.)
BC 471 Mass Communication and Society (4 cr.)
BC 495 Special Topics in Broadcasting (1 - 4 cr.) (adviser-approved topic)
ESPR 495 Special Topics in Entertainment and Sports Promotion (2 - 4 cr.) (adviser-approved topic)
PR 495 Special Topics in Public Relations (2 - 4 cr.)
SP 320 New Media Literacy (4 cr.)
SP 401 Persuasion (4 cr.)
SP 421 Organizational Communication (4 cr.)
SP 422 Crisis Communication (4 cr.)
SP 432 Environmental Communication (4 cr.)
SP 495 Special Topics in Communication Studies (2 - 4 cr.) (adviser-approved topic)

Other Required Courses	12
May be satisfied by courses in the major, minor, liberal studies or general electives. Contact department or see department adviser for more information.
EN 211E Critical Thinking and Writing [Div I] or	4
SP 200 Argumentation (4 cr.) (if EN 211 taken before)
MA 171 Introduction to Probability and Statistics [Div V] or	4
PY 305 Psychological Statistics (4 cr.) [Div V] or
SO 208 Methods of Social Research I (4 cr.) [Div V]
MKT 230 Introduction to Marketing	4


Minor	20
Choose any minor except speech cluster or entertainment and sports promotion.

Bulletin Year: 2016 - 2017 Undergraduate Bulletin | View the current NMU Catalog.