MKT
331
Retailing and Supply Chain Management
4 cr.
- Offered: Periodically
- Prerequisites: MKT 230, junior standing.
- Bulletin Year: 2018 - 2019 Undergraduate Bulletin | View the current NMU Catalog.
The study of how retailing goods and services to the ultimate consumer is accomplished. Particular focus is given to technology and the role of both store-based and non-store based retailing operations and strategy.