Bulletin Year: 2015 - 2016 Undergraduate Bulletin | View the current NMU Catalog. | View this course in the current bulletin.
MKT 410 Sales Management 4 cr. Study of the basic sales management functions from a managerial standpoint, including all the basic tools to organize, manage, motivate, lead and direct a sales force. Students further develop sales management knowledge and skills through integrated assignments and the use of extensive cases; emphasis is on the strategic implications of decision-making by a sales manager.