Methods of Public Policy Analysis
- Offered: Winter
- Prerequisites: PS 202 or instructor permission.
- Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.
Study of a particular topic or problem in the area of public relations.
Notes: May be repeated if topic differs.Practical, applied experience involving placement in a job situation.
Projects in the area of public relations under the supervision of a faculty member.
Focus on the technical and theoretical aspects of creating communication campaigns. Students are assigned “clients” at the beginning of the semester and develop a five-phase campaign assignment to present to their client, including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.
Examination of how public relations is done by agencies and organizations. Internal (employee-member) and external campaigns are studied as the discussion of public relations theories begun in PR 231 is extended.
Focus is on research, writing and planning skills unique to public relations. Topics include news releases and media kits, backgrounders and position papers, newsletters and brochures, advocacy advertising and special event design.