BUS
540
Marketing Strategy
3 cr.
- Prerequisites: MKT 230
- Bulletin Year: 2022 - 2023 Graduate Bulletin | View the current NMU Catalog.
This course is designed to provide students with an overview of the process of developing and implementing marketing strategy. Through the use of strategy-related readings, cases, applied exercises and a course project, students will develop and refine strategic marketing planning and problem-solving skills.