PR
431
Campaigns
4 cr.
- Offered: Winter
- Prerequisites:
PR 231, PR 250, and PR 430 with a minimum grade of "C" and junior standing.
Cross listed as ESPR 431. - Bulletin Year: 2023 - 2024 Undergraduate Bulletin
Focus on the technical and theoretical aspects of creating communication campaigns. Students are assigned “clients” at the beginning of the semester and develop a five-phase campaign assignment to present to their client, including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.