PR 431 Campaigns 4 cr.
  • Offered: Winter
  • Prerequisites: PR 430 or ESPR 360 with a minimum grade of "C" and a speech theory course (SP 300 or SP 310) and junior standing.
    Cross listed as ESPR 431.
  • Bulletin Year: 2011 - 2012 Undergraduate Bulletin
Focus on the technical and theoretical aspects of creating communication campaigns. Students are assigned “clients” at the beginning of the semester and develop a five-phase campaign assignment to present to their client, including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.