ESPR 261 Case Studies in Entertainment and Sports Promotion 4 cr.
  • Offered: Contact department
  • Co-requisites: ESPR 260.
  • Prerequisites: Completion of ESPR 230 and EN 111 with a grade of "C" or higher.
  • Bulletin Year: 2012 - 2013 Undergraduate Bulletin
The creation and maintenance of celebrities as the focus of publicity and promotion; sustaining the key relationship studied in terms of how the communication practitioner creates publicity and promotion campaigns by putting theory into practice.