Sales Management - NMU Bulletin

MKT 410 Sales Management 4 cr.

• Offered: Fall
• Prerequisites: MKT 230 and junior standing.
• Bulletin Year: 2013 - 2014 Undergraduate Bulletin | View the current NMU Catalog.

Study of the basic sales management functions from a managerial standpoint, including all the basic tools to organize, manage, motivate, lead and direct a sales force. Students further develop sales management knowledge and skills through integrated assignments and the use of extensive cases; emphasis is on the strategic implications of decision-making by a sales manager.