PR
431
Campaigns
4 cr.
- Offered: Winter
- Prerequisites:
PR 250, PR 430 or ESPR 360 with a minimum grade of "C" and SP 310 and junior standing.
Cross listed as ESPR 431. - Bulletin Year: 2015 - 2016 Undergraduate Bulletin | View the current NMU Catalog.
Focus on the technical and theoretical aspects of creating communication campaigns. Students are assigned “clients” at the beginning of the semester and develop a five-phase campaign assignment to present to their client, including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.
Notes:Cross-listed as ESPR 431.