Marketing Strategy Seminar - NMU Bulletin

MKT 435 Marketing Strategy Seminar 4 cr.

• Offered: Fall
• Prerequisites: Senior standing or instructor’s permission. Marketing majors only.
• Bulletin Year: 2019 - 2020 Undergraduate Bulletin | View the current NMU Catalog.

Designed as a senior capstone seminar course for marketing majors. The student is placed into key decision-making roles through realistic case studies which cover a wide range of areas in marketing including e-commerce, branding, pricing, channel strategy, promotion and others.