MKT
331
Retailing and Supply Chain Management
4 cr.
- Offered: Periodically
- Prerequisites: MKT 230, junior standing.
- Bulletin Year: 2022 - 2023 Undergraduate Bulletin
The study of how retailing goods and services to the ultimate consumer is accomplished. Particular focus is given to technology and the role of both store-based and non-store based retailing operations and strategy.