MKT
360
Controversial Issues in Marketing and Management
4 cr.
- Offered:
Contact department for information
- Prerequisites:
MKT 230, MGT 240, junior standing or instructor’s permission.
-
Bulletin Year:
2022 - 2023 Undergraduate Bulletin
Businesses and non-profit organizations are confronted with a variety of controversial issues (involving ethical and social responsibility issues), making both strategic and day-to-day decision-making difficult. The course examines contemporary and emerging critical issues facing businesses and non-profit organizations, focusing on recent developments and a review of some “best practices” of organizations who have taken leadership roles. Cross-cultural differences in analyzing ethical and social responsibility issues will also be explored.
Notes:
Cross listed with MGT 360.
