MKT
432
Advertising and Integrated Marketing Communications
4 cr.
- Offered: Winter
- Prerequisites: MKT 230, junior standing or instructor’s permission.
- Bulletin Year: 2022 - 2023 Undergraduate Bulletin
Study of the need to consider consumer needs and experiences in developing advertising and sales promotion campaigns for both traditional firms and new service firms. Students are expected to make applications of concepts, theories and principles to specific marketing problems.