Advertising and Integrated Marketing Communications - NMU Bulletin

MKT 432 Advertising and Integrated Marketing Communications 4 cr.

• Offered: Winter
• Prerequisites: MKT 230, junior standing or instructor’s permission.
• Bulletin Year: 2023 - 2024 Undergraduate Bulletin | View the current NMU Catalog.

Study of the need to consider consumer needs and experiences in developing advertising and sales promotion campaigns for both traditional firms and new service firms. Students are expected to make applications of concepts, theories and principles to specific marketing problems.