Bulletin Year: 2023 - 2024 Undergraduate Bulletin | View the current NMU Catalog.
MKT 438 Marketing Management 4 cr.

Study of advanced marketing. Utilizes an analytical approach for decision making. Economic theories, behavioral sciences, and mathematics are applied to: a) marketing theory; b) market analysis; c) market measurement and forecasting; d) design of market strategies; e) marketing tactics; and f) organizing, implementing, and controlling of marketing efforts.