MKT
411
Personal Selling
4 cr.
- Offered: Winter
- Prerequisites: MKT 230, junior standing or instructor’s permission.
- Bulletin Year: 2010 - 2011 Undergraduate Bulletin | View the current NMU Catalog.
The sales representative as a component of the marketing mix in B2B/B2C/B2G sales situations, whether involving tangible products or services. Particularly, consideration of theoretical, conceptual, and applied aspects of selling integrating relevant technology for the 21st century sales representative.