Bulletin Year: 2020 - 2021 Undergraduate Bulletin | View the current NMU Catalog. | View this program in the current bulletin.

This four-year interdisciplinary program will provide students with a range of skills including design theory, design media production, public relations, marketing, and writing in the current digital media era.

For department information or additional degree requirements, go to the Art and Design department page.

Total Credits Required 120
General Education
30-40
Required Credits for Social Media Design Management BS68
Art and Design Core16
AD 101 Process and Design 4
AD 118 Graphic Design: Foundations 4
AD 218 Graphic Design: Typographic Systems 4
AD 285 History of Graphic Expression 4
Marketing Core16
MKT 230 Introduction to Marketing 4
MKT 335 Consumer Behavior Analysis 4
MKT 432 Advertising and Integrated Marketing Communications 4
MKT 470 E-Commerce and Digital Marketing 4
Public Relations Core12
PR 231 Introduction to Public Relations 4
PR 330 Public Relations Message Design 4
SP 320 New Media Literacy 4
Capstone4
AD 488 Social Media Design Management 4
Art and Design Studio Production 8
Choose two courses from the following:8
AD 112 Digital Cinema: Foundations (4 cr.)
AD 117 Photography: Foundations (4 cr.)
AD 134 Computer Art: Foundations (4 cr.)
Program Electives12
Choose three courses from the following:12
AD 212 Digital Cinema: Image Design (4 cr.)
AD 217 Photography: Methods and Techniques (4 cr.)
AD 318A Graphic Design: Web Design and Production (4 cr.) or
     AD 318B Graphic Design: Layout and Production (4 cr.)
AD 418A Graphic Design: Interactivity Seminar (4 cr.) or
     AD 418B Graphic Design: Branding Seminar (4 cr.)
AD 492 Internship in Art and Design (1 - 4 cr.)
EN 217 News Writing and Reporting (4 cr.)
PR 350 Sport Public Relations and Media (4 cr.)
MKT 491 Internship in Marketing (1 - 4 cr.)
General Electives12

This major does not require a minor.


Bulletin Year: 2020 - 2021 Undergraduate Bulletin | View the current NMU Catalog.