Bulletin Year: 2023 - 2024 Undergraduate Bulletin | View the current NMU Catalog.

Courses

Search for courses listed in this bulletin. To find a semester course schedule (including instructors, meeting times and locations), go to mynmu.nmu.edu.

MGT 498 Directed Study in Management 1-4 cr.
  • Offered: Contact department for information
  • Prerequisites: Limited to students with a superior grade point average, junior standing and College of Business permission.
Individual research in management. Work is supervised through conferences with an adviser. A written final report must be filed with the college.
MKT 230 Introduction to Marketing 4 cr.
  • Offered: Fall Winter Summer
Study of the basic marketing functions from a managerial standpoint. Emphasis is placed on the development of a marketing mix to enhance the operational performance of all organizations that undertake marketing activities. Students further develop marketing-related knowledge and skills through integrated assignments and exposure to additional topics in marketing; emphasis is on the strategic implications of marketing decision-making.
MKT 310 Marketing for Entrepreneurship 4 cr.
  • Offered: Contact department for information
  • Prerequisites: Junior standing.
Applies the basic tools of marketing to entrepreneurial settings. Focus includes the principles and applications of marketing applied to entrepreneurial opportunities in the marketplace. Students study the success characteristics and creative processes of entrepreneurs. The steps and phases of the entrepreneurial marketing planning process are analyzed. Each student develops and presents an entrepreneurial marketing plan.
MKT 331 Retailing and Supply Chain Management 4 cr.
  • Offered: Periodically
  • Prerequisites: MKT 230, junior standing.

The study of how retailing goods and services to the ultimate consumer is accomplished. Particular focus is given to technology and the role of both store-based and non-store based retailing operations and strategy.

MKT 335 Consumer Behavior Analysis 4 cr.
  • Offered: Fall
  • Prerequisites: MKT 230, junior standing.
Study of important psychological, sociological and cultural determinants of buying. Students are expected to make applications of concepts, theories and principles to specific marketing problems.
MKT 360 Controversial Issues in Marketing and Management 4 cr.
  • Offered: Contact department for information
  • Prerequisites: MKT 230, MGT 240, junior standing or instructor’s permission.
Businesses and non-profit organizations are confronted with a variety of controversial issues (involving ethical and social responsibility issues), making both strategic and day-to-day decision-making difficult. The course examines contemporary and emerging critical issues facing businesses and non-profit organizations, focusing on recent developments and a review of some “best practices” of organizations who have taken leadership roles. Cross-cultural differences in analyzing ethical and social responsibility issues will also be explored. Notes: Cross listed with MGT 360.
MKT 411 Professional Selling 4 cr.
  • Offered: Winter
  • Prerequisites: MKT 230, junior standing or instructor’s permission.

Theory and practice of the role of professional selling and sales management in organizations to develop long-term relationships with customers. Includes developing and qualifying prospects, creating a sales presentation, closing techniques, and servicing the sale. Also includes an overview of activities of sales management such as training and recruitment, performance evaluation, sales force compensation, budgeting, time and territory management.

MKT 430 Services Marketing 4 cr.
  • Offered: Winter
  • Prerequisites: Junior standing or instructor’s permission.
Services have become the dominant product output in the U.S. economy and in many other developed economies worldwide. Marketing managers in all types of firms can benefit from a comprehensive understanding of current and emerging services marketing theories, models, approaches and practices.
MKT 432 Advertising and Integrated Marketing Communications 4 cr.
  • Offered: Winter
  • Prerequisites: MKT 230, junior standing or instructor’s permission.

Study of the need to consider consumer needs and experiences in developing advertising and sales promotion campaigns for both traditional firms and new service firms. Students are expected to make applications of concepts, theories and principles to specific marketing problems.

MKT 435 Marketing Strategy Seminar 4 cr.
  • Offered: Fall
  • Prerequisites: Senior standing or instructor’s permission. Marketing majors only.
Designed as a senior capstone seminar course for marketing majors. The student is placed into key decision-making roles through realistic case studies which cover a wide range of areas in marketing including e-commerce, branding, pricing, channel strategy, promotion and others.
MKT 438 Marketing Management 4 cr.
  • Offered: Winter
  • Prerequisites: MKT 230 and junior standing. Marketing majors only.
Study of advanced marketing. Utilizes an analytical approach for decision making. Economic theories, behavioral sciences, and mathematics are applied to: a) marketing theory; b) market analysis; c) market measurement and forecasting; d) design of market strategies; e) marketing tactics; and f) organizing, implementing, and controlling of marketing efforts.
MKT 466 International Marketing 4 cr.
  • Offered: Fall
  • Prerequisites: MKT 230, junior standing or instructor’s permission.
Focuses on global marketing management concepts and decisions. The following concepts are developed: framework for a conceptual understanding of global marketing; the global environment and targeting global markets; formulating global marketing strategy; and the global marketing mix.
MKT 470 E-Commerce and Digital Marketing 4 cr.
  • Offered: Contact department for information
  • Prerequisites: MKT 230, junior standing or instructor’s permission.

As e-commerce and the usage of social media and mobile devices continue to grow in importance from a marketing perspective, a variety of strategic issues and implementation challenges arise when either transforming a firm’s existing business model or developing a new one. An understanding of existing and emerging issues and successful practices related to marketing in a digital environment will be developed.

MKT 491 Internship in Marketing 1-4 cr.
  • Offered: Fall Winter Summer
  • Graded: S/U
  • Prerequisites: College of Business permission, junior standing or instructor’s permission.
Professional experience for qualified marketing students. Working relationships will be established with organizations. Students are required to write a paper and will be evaluated by their faculty supervisor in consultation with the employer. Notes: May be repeated for up to four credits total. Counts as an elective in the marketing program.
MKT 495 Special Topics in Marketing 1-4 cr.
  • Offered: Contact department for information
  • Prerequisites: Junior standing or instructor’s permission.
Variable topics of current interest. Notes: May be repeated if topic differs.
MKT 498 Directed Study in Marketing 1-4 cr.
  • Offered: Contact department for information
  • Prerequisites: College of Business permission, junior standing or instructor’s permission.
Limited to students with superior GPA. Individual research in marketing. Work is supervised through conferences with an adviser. A written final report must be filed with the department.
MS 139 Leadership and Confidence Building 1 cr.  (0-0-2)
  • Offered: Fall
Introduction to military leadership techniques and confidence building. Students introduced to ethics instruction and the role of the U.S. Army. Leadership and confidence building taught through application of learned skills during hands-on training including marksmanship, rappelling, orienteering and first aid. Student involvement in planning and performance increases poise and self-confidence.
MS 159 Leadership, Confidence Building and Winter Training 1 cr.  (0-0-2)
  • Offered: Winter
Introduction of military leadership techniques and confidence building, with concentration on outdoor winter training. Introduction of communication and ethics instruction. Leadership and confidence building taught through application during hands-on training including cross-country skiing, snowshoeing, winter orienteering and first aid. Student involvement in planning and performance increases poise, self-confidence and leadership.
MS 239 Leadership at the Unit Level 1 cr.  (2-0-1)
  • Offered: Fall
  • Co-requisites: Contracted cadets must participate in Leadership Laboratory.
Study of tactics, command and planning procedures for the Army’s basic combat unit, the infantry rifle squad. Land navigation, communication, ethics, professionalism and the role of the Army are also covered. Self-confidence building exercises are implemented. Leadership labs supplement the instruction by allowing students to assume junior leadership roles.
MS 259 Troop Leader Training 1 cr.  (2-0-1)
  • Offered: Winter Summer
  • Prerequisites: Contracted cadets must participate in Leadership Laboratory.
Advanced individual tactical training centered around leadership and tactical orders. Ethics, professionalism, communication and advanced land navigation are also covered. Leadership labs supplement the instruction by allowing students to assume junior leadership roles.
MS 269 Army Physical Fitness Training 1 cr.  (0-0-3)
  • Offered: Fall Winter Summer
Development of skills and physical fitness by participating in and conducting exercises. Emphasis is placed on aerobic exercises. Physical fitness testing and team sports supplement the program.
MS 270 Special Topics/Army PFT 2 cr.  (1-0-4)
  • Offered: Fall Winter
This primarily physical class entails training for and competing in the Cadet Command Ranger Challenge. Students conduct classes and physical training in order to prepare for nine events – Army Physical Fitness Test, day and night land navigation, obstacle course, 1-rope bridge crossing; weapons assembly/disassembly, HMMWV pull, room clearance and 10K road march. Students will spend approximately five hours/week in one hour of discussion and four hours of lab.
MS 279 Army Leadership Analysis 2 cr.
  • Offered: Fall Winter
A self directed course designed to introduce the student to the influence selected members of American military history have had on the professional development of the American military and America in general. Using the Army FM 6-22 and Army Leadership, students will research and analyze the leadership and contributions to the profession of arms of an historical figure. Students will meet with instructor weekly and prepare a written analysis and oral presentation of not less than 20 minutes.
MS 280 Battle Analysis 2 cr.
  • Offered: Fall Winter Summer
A self directed course designed to introduce the student to military history and the battle analysis methodology as a tool for studying problems in military history and drawing appropriate lessons from the analysis. Students will use the textbook FM 100-5 Operations supplemented with additional handouts: Fundamental concepts in the language of the Military Profession, The Relevance of Kasserine, Bring back the Principles of War and The Basic Battle Analysis Methodology Study Guide. Students will meet with instructor weekly.