Courses

Search for courses listed in this bulletin. To find a semester course schedule (including instructors, meeting times and locations), go to mynmu.nmu.edu.

PR 231 Introduction to Public Relations 4 cr.
  • Offered: Fall
  • Co-requisites: PR 250.
  • Prerequisites: Admission to PR 231 requires a 2.25 GPA and declaration of a major or minor in public relations.
The theory and practice of public relations, its function in organizations and its role in society. Topics include the history, communication theories and ethics of public relations, areas of practice in public relations and career opportunities.
PR 250 Research in Public Relations 4 cr.
  • Offered: Fall
  • Co-requisites: PR 231.
  • Prerequisites: Completion of EN 111 with a grade of "C-" or better.
This course introduces students majoring or minoring in public relations to the research and writing requirements of the field. Writing proposals is emphasized, as is consideration of career options in the field of public relations.
PR 330 Public Relations Message Design 4 cr.
  • Offered: Winter
  • Prerequisites: EN 211 and a "C" or better in PR 231 and PR 250.
Focus is on research, writing and planning skills unique to public relations. Topics include news releases and media kits, backgrounders and position papers, newsletters and brochures, advocacy advertising and special event design.
PR 430 Public Relations Case Studies 4 cr.
  • Offered: Fall
  • Prerequisites: A "C" or better in PR 330 and junior standing.
Examination of how public relations is done by agencies and organizations. Internal (employee-member) and external campaigns are studied as the discussion of public relations theories begun in PR 231 is extended.
PR 431 Campaigns 4 cr.
  • Offered: Winter
  • Prerequisites: PR 430 or ESPR 360 with a minimum grade of "C" and a speech theory course (SP 300 or SP 310) and junior standing.
    Cross listed as ESPR 431.
Focus on the technical and theoretical aspects of creating communication campaigns. Students are assigned “clients” at the beginning of the semester and develop a five-phase campaign assignment to present to their client, including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.