2021 - 2022 Undergraduate Bulletin - NMU Bulletin

ESPR 495 Special Topics in Entertainment and Sports Promotion 2-4 cr.

• Offered: Contact department
• Prerequisites: ESPR 260.
• Bulletin Year: 2021 - 2022 Undergraduate Bulletin | View the current NMU Catalog.

Study of a particular topic area or problem in entertainment and sports promotion that expands on a topic from the ESPR curriculum. Notes:

May be repeated if topic varies.

ESPR 492 Internship in Entertainment and Sports Promotion 1-8 cr.

• Offered: Contact department
• Graded: S/U
• Prerequisites: ESPR 360, and a minimum grade point average of 2.75.
• Bulletin Year: 2021 - 2022 Undergraduate Bulletin | View the current NMU Catalog.

Practical, applied experience involving placement in a job situation.

ESPR 491 Practicum in Entertainment and Sports Promotion 1-8 cr.

• Offered: Contact department
• Graded: S/U
• Prerequisites: ESPR 360.
• Bulletin Year: 2021 - 2022 Undergraduate Bulletin | View the current NMU Catalog.

Projects in entertainment and sports under the supervision of a faculty member and a designated site supervisor.

ESPR 463 Field Studies in Entertainment and Sports Promotion 1-2 cr.

• Offered: Contact department
• Prerequisites: Major or minor in ESPR and junior standing or higher.
• Bulletin Year: 2021 - 2022 Undergraduate Bulletin | View the current NMU Catalog.

A site study of an entertainment or sports event that will include travel to the venue and related lecture and discussion of the activity.

ESPR 431 Campaigns 4 cr.

• Offered: Contact department
• Prerequisites: PR 430 or ESPR 360 with a minimum grade of "C" and a speech theory course (SP 300 or SP 310) and junior standing.
• Bulletin Year: 2021 - 2022 Undergraduate Bulletin | View the current NMU Catalog.

Focus on the technical and theoretical aspects of creating communication campaigns. Students are expected to develop a campaign and present it to a “client.” Students will be assigned clients at the beginning of the semester and develop a five-phase campaign assignment including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation. Notes:

Cross listed as PR 431.

ESPR 360 Publicity Techniques for Entertainment and Sports Promotion 4 cr.

• Offered: Contact department
• Prerequisites: ESPR 260, ESPR 261 and EN 211E (or another EN 211 plus SP 200 Argumentation) with a grade of "C" or better. Sophomore standing or higher.
• Bulletin Year: 2021 - 2022 Undergraduate Bulletin | View the current NMU Catalog.

A focus on publicity techniques used in entertainment and sports communication practice. Writing and planning skills are emphasized as students learn to create material for the media and design special events.

ESPR 298 Directed Study in Entertainment and Sports Promotion 1-4 cr.

• Offered: Contact department
• Prerequisites: ESPR 230.
• Bulletin Year: 2021 - 2022 Undergraduate Bulletin | View the current NMU Catalog.

Independent study in an area of entertainment and sports promotion defined by student and instructor. Notes:

May be repeated for up to eight credits.

ESPR 295 Special Topics in Entertainment and Sports Promotion 2-4 cr.

• Offered: Contact department
• Prerequisites: ESPR 230.
• Bulletin Year: 2021 - 2022 Undergraduate Bulletin | View the current NMU Catalog.

Study of a particular topic area or problem in entertainment and sports promotion that expands on a topic from ESPR 160 or ESPR 260. Notes:

May be repeated for credit if topic varies.

ESPR 261 Case Studies in Entertainment and Sports Promotion 4 cr.

• Offered: Contact department
• Co-requisites: ESPR 260.
• Prerequisites: Completion of ESPR 230 and EN 111 with a grade of "C" or higher.
• Bulletin Year: 2021 - 2022 Undergraduate Bulletin | View the current NMU Catalog.

The creation and maintenance of celebrities as the focus of publicity and promotion; sustaining the key relationship studied in terms of how the communication practitioner creates publicity and promotion campaigns by putting theory into practice.

ESPR 260 Entertainment and Sports Research and Focus Groups 4 cr.

• Offered: Contact department
• Co-requisites: ESPR 261.
• Prerequisites: Completion of ESPR 230 and EN 111 with a grade of "C" or higher.
• Bulletin Year: 2021 - 2022 Undergraduate Bulletin | View the current NMU Catalog.

An introduction to the basic principles of research for publicity and promotion. The theory and application of primary and secondary research techniques critical to entertainment and sports promotion are covered.