2022 - 2023 Undergraduate Bulletin - NMU Bulletin

MKT 470 E-Commerce and Digital Marketing 4 cr.

• Offered: Contact department for information
• Prerequisites: MKT 230, junior standing or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

As e-commerce and the usage of social media and mobile devices continue to grow in importance from a marketing perspective, a variety of strategic issues and implementation challenges arise when either transforming a firm’s existing business model or developing a new one. An understanding of existing and emerging issues and successful practices related to marketing in a digital environment will be developed.

MKT 466 International Marketing 4 cr.

• Offered: Fall
• Prerequisites: MKT 230, junior standing or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Focuses on global marketing management concepts and decisions. The following concepts are developed: framework for a conceptual understanding of global marketing; the global environment and targeting global markets; formulating global marketing strategy; and the global marketing mix.

MKT 438 Marketing Management 4 cr.

• Offered: Winter
• Prerequisites: MKT 230 and junior standing. Marketing majors only.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Study of advanced marketing. Utilizes an analytical approach for decision making. Economic theories, behavioral sciences, and mathematics are applied to: a) marketing theory; b) market analysis; c) market measurement and forecasting; d) design of market strategies; e) marketing tactics; and f) organizing, implementing, and controlling of marketing efforts.

MKT 435 Marketing Strategy Seminar 4 cr.

• Offered: Fall
• Prerequisites: Senior standing or instructor’s permission. Marketing majors only.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Designed as a senior capstone seminar course for marketing majors. The student is placed into key decision-making roles through realistic case studies which cover a wide range of areas in marketing including e-commerce, branding, pricing, channel strategy, promotion and others.

MKT 432 Advertising and Integrated Marketing Communications 4 cr.

• Offered: Winter
• Prerequisites: MKT 230, junior standing or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Study of the need to consider consumer needs and experiences in developing advertising and sales promotion campaigns for both traditional firms and new service firms. Students are expected to make applications of concepts, theories and principles to specific marketing problems.

MKT 430 Services Marketing 4 cr.

• Offered: Winter
• Prerequisites: Junior standing or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Services have become the dominant product output in the U.S. economy and in many other developed economies worldwide. Marketing managers in all types of firms can benefit from a comprehensive understanding of current and emerging services marketing theories, models, approaches and practices.

MKT 411 Professional Selling 4 cr.

• Offered: Winter
• Prerequisites: MKT 230, junior standing or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Theory and practice of the role of professional selling and sales management in organizations to develop long-term relationships with customers. Includes developing and qualifying prospects, creating a sales presentation, closing techniques, and servicing the sale. Also includes an overview of activities of sales management such as training and recruitment, performance evaluation, sales force compensation, budgeting, time and territory management.

MKT 360 Controversial Issues in Marketing and Management 4 cr.

• Offered: Contact department for information
• Prerequisites: MKT 230, MGT 240, junior standing or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Businesses and non-profit organizations are confronted with a variety of controversial issues (involving ethical and social responsibility issues), making both strategic and day-to-day decision-making difficult. The course examines contemporary and emerging critical issues facing businesses and non-profit organizations, focusing on recent developments and a review of some “best practices” of organizations who have taken leadership roles. Cross-cultural differences in analyzing ethical and social responsibility issues will also be explored. Notes: Cross listed with MGT 360.

MKT 335 Consumer Behavior Analysis 4 cr.

• Offered: Fall
• Prerequisites: MKT 230, junior standing.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Study of important psychological, sociological and cultural determinants of buying. Students are expected to make applications of concepts, theories and principles to specific marketing problems.

MKT 331 Retailing and Supply Chain Management 4 cr.

• Offered: Periodically
• Prerequisites: MKT 230, junior standing.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

The study of how retailing goods and services to the ultimate consumer is accomplished. Particular focus is given to technology and the role of both store-based and non-store based retailing operations and strategy.