2022 - 2023 Undergraduate Bulletin - NMU Bulletin

MKT 310 Marketing for Entrepreneurship 4 cr.

• Offered: Contact department for information
• Prerequisites: Junior standing.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Applies the basic tools of marketing to entrepreneurial settings. Focus includes the principles and applications of marketing applied to entrepreneurial opportunities in the marketplace. Students study the success characteristics and creative processes of entrepreneurs. The steps and phases of the entrepreneurial marketing planning process are analyzed. Each student develops and presents an entrepreneurial marketing plan.

MKT 230 Introduction to Marketing 4 cr.

• Offered: Fall Winter Summer
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Study of the basic marketing functions from a managerial standpoint. Emphasis is placed on the development of a marketing mix to enhance the operational performance of all organizations that undertake marketing activities. Students further develop marketing-related knowledge and skills through integrated assignments and exposure to additional topics in marketing; emphasis is on the strategic implications of marketing decision-making.

MGT 498 Directed Study in Management 1-4 cr.

• Offered: Contact department for information
• Prerequisites: Limited to students with a superior grade point average, junior standing and College of Business permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Individual research in management. Work is supervised through conferences with an adviser. A written final report must be filed with the college.

MGT 495 Special Topics in Management 1-4 cr.

• Offered: Contact department for information
• Prerequisites: Junior standing or instructor's permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Variable topics of current interest. Notes: May be repeated if topic differs.

MGT 491 Internship in Management 1-4 cr.

• Offered: Fall Winter Summer
• Graded: S/U
• Prerequisites: Junior standing and College of Business permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Professional experience for qualified management majors working with accounting or other business firms. Written paper required; students evaluated by faculty supervisor in consultation with employer. Counts as an elective in the management or marketing program. Repeatable up to a total of four credits.

MGT 475 International Business 4 cr.

• Offered: Contact department for information.
• Prerequisites: Junior standing or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Introduction to challenges in international business; managerial focus on the various aspects of global business, including accounting, finance, logistics, information systems, human resources, marketing, law and ethics. Focus is on building an awareness of the cultural, country, political and geographical variables in international business.

MGT 436 Strategic Management 4 cr.

• Offered: Fall Winter
• Prerequisites: College of Business core or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

A comprehensive analysis and synthesis of the strategic management process. Topics include mission and goals, external and internal environmental analysis, business and corporate level strategies, international strategies, corporate leadership, governance, and corporate entrepreneurship. Application of theory and practice is accomplished through written and oral case analysis.

MGT 425 Business Research 4 cr.

• Offered: Fall Winter
• Prerequisites: Admission to the College of Business or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Development of an appreciation for the role of research in problem solving and decision making. Topics covered include science and the scientific method, techniques of defining problems, the nature of hypothesis testing and inferential statistics, research design, measurement and validity, data collection (secondary and primary), surveys, interviews, observation, types of sampling, sample size and statistical calculations.

MGT 424 Conflict Management and Collective Bargaining 4 cr.

• Offered: Contact department for information
• Prerequisites: MGT 240, junior standing or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

The causes and consequences of organizational conflict will be examined, and students will learn strategies for managing interpersonal conflict. Negotiation theory and practice will be discussed, including interpersonal, small group, and collective bargaining practices.

MGT 419 Seminar in Human Resource Management 4 cr.  (4-0-0)

• Offered: Every third semester
• Prerequisites: MGT 343, junior standing or instructor’s permission.
• Bulletin Year: 2022 - 2023 Undergraduate Bulletin | View the current NMU Catalog.

Discussion of industrial and manpower management and research in advanced problems. Individual research by students.