Bulletin Year: 2023 - 2024 Graduate Bulletin | View the current NMU Catalog. | View this course in the current bulletin.
BUS 540 Marketing Strategy 3 cr.

This course is designed to provide students with an overview of the process of developing and implementing marketing strategy. Through the use of strategy-related readings, cases, applied exercises and a course project, students will develop and refine strategic marketing planning and problem-solving skills.