The University Marketing and Communications Office is responsible for maintaining, enforcing, evolving and communicating Northern’s brand across a variety of media. From print ads for various campus happenings to custom splash pages for specific departments, UMC exists to serve and support the entire university.
This section of the UMC page showcases UMC's recent marketing collateral. Our in-house team developed all the photography, videography, graphic design, and copywriting.
2024-2025 Recruitment Marketing - Always North
Campus Visit Postcard
Undergraduate Recruitment Postcard
Print Advertisement - Transfer Students
2024-2025 commercial - Brand Manifest
2023-2024 | Find Your Flame
Billboards
Same State, Different State of Mind
Online Ads
Print Ads
Video
Realize Your Wildest Dreams at NMU
2016-2017 | Start Your Story Campaign
Billboards
- "We Welcome Explorers"
- "Start Your Story" - Photo by Scott Crady
- "Start Your Story" - Photo by Corey Robinson
- "Start Your Story" - Photo by Joe Reynolds
- "Same State. Different State of Mind."
Online Ads
- Just like every other university...except not at all.
- MBA degree.
- Pursue your master's degree at NMU.
- Over 180 degree programs in an environment unlike anywhere else.
- Hands-on laboratory experience.
- From ceramics to woodworking...
- Aviation maintenance.
- Out-of-state alumni dependents.
- Out-of-state residents.
- In-state tuition.
- From botany to zoology.
- Construction Management Program.
- High-speed educational broadband.
- Come home. Transfer to NMU.
- Get an education as unique and authentic as you are.
- From athletics, to academics, to endless adventure...
- Top 30 public universities in the Midwest.
- Just like you, we're ready to get to work.
- Send your children to Northern!
- Imagine a place...
- Time to apply.
- Small classes. Big jobs.
- Let our degrees be the stem to your success.
- Over 100 affordable degree programs.
- Sign up for your new student orientation at Northern.
- Make a difference. Become a nurse.
- Get the tools you need to succeed.
- Never stop learning.
- Get a degree in the field - Explore More.
- Move from our classrooms to your own.
- Affordable high-speed internet and education access.
- Get a degree in the field - Discover More.
- You don't want to miss out on this.
- Do more than read about Wall Street.
- Create your future.
Print Ads
- Education is out here.
- Enjoy the next chapter, Wildcats.
- Take the classroom with you.
- More opportunities.
- Meet Molly.
- That "I can see you at Northern" Moment.
- We welcome explorers.
- Take the classroom with you.
- Officially unveiling the new look of Northern Michigan University.
- Small classes. Big jobs.
- Social media ad.
2015-2016 | Fearless Campaign
Direct Mail
- "Fearless in the face of the great unknown" postcard
- "Fearless in the face of Lake Superior ice caves" postcard
- "Fearless in the face of the great unknown" postcard
- "Fearless in the face of your limitless potential" postcard
- "Fearless in the face of taking on the future" postcard
- "This is the training ground for the next generation" postcard
- "Fearless in the face of just getting started" mailing
- "Fearless in the face of careers that don't even exist yet" mailing
- "Fearless in the face of role model status" mailing
- "Fearless in the face of your next big step" mailing
Recruitment Materials
- Wisconsin Students Admission's Brochure A
- Wisconsin Students Admission's Brochure B
- Viewbook
- Parent Newsletter
- PURL Template for prospective students
- "Earn a degree in the field."
- "Lights. Camera. Hands-on Education."
- "Same state. Different state of mind."
- "We welcome explorers."
- "Where do you want to study?"
- "Education is our adventure."
- "Different state. Still green & gold."
- "Our grads are working at places like Apple, Amazon, Pixar, NASA, National Geographic & Mayo Clinic. So, where do you want to go?"
- World class education. Here in Marquette."
Online Ads
- These are our learning environments A
- These are our learning environments B
- Education is our adventure A
- Education is our adventure B
- Education is our adventure C
- Education is our adventure D
- Education is our adventure E
- Education is our adventure F
- We welcome explorers A
- We welcome explorers B
- Get a degree in the field
- Earn a degree in the field
- Over 100 affordable degree programs
- Where do you want to study? A
- Where do you want to study? B
- This could be your classroom
- Discover yourself
- Eat well
- Go to class
- Join the fun
- Enjoy the ride
- Meet your adviser
- Explore your options
- Prepare for the elements
- Seek adventure
- The best adventure in higher education is only three hours north
- We believe in hands-on experience A
- We believe in hands-on experience B
- We believe in hands-on experience C
- We believe in hands-on experience D
- Your college experience should include an adventure or two A
- Your college experience should include an adventure or two B
- We believe in making the "U" about you
- Discovery starts here
Print Ads
- Education is our adventure A
- Education is our adventure B
- Education is our adventure C
- Officially unveiling the new look of Northern Michigan University
- Get a degree in the field
- Looking for a world class education? Look here first.
- Our grads are working at places like Apple, Amazon, Pixar, NASA, Mayo Clinic & National Geographic. Where do you want to go?
- We believe class should include an adventure or two.
- World-class education
- That "I can see you at NMU" moment
- World-class education here in Marquette
- More opportunities. Lower costs.
- Share Northern. Get Rewarded. Easy as that.
- Over 180 academic degree programs, over 300 student organizations, one of the lowest tuitions in the state
- More opportunities, lower cost
- Let's get to work
- We believe in hands-on experience
- It's about what comes after
- We're students of the field
- Let's do this
- More opportunities, lower costs
- Discover more at nmu.edu/why
- Where education meets recreation
Radio Ads
- NMU Manifesto (Female)
- NMU Manifesto (Male)
- Student Stories (2)
- Why NMU
- Aviation Open House
- Construction Management
- Electrical Power Technician
- Paralegal Studies
- Jacobetti Summer Camps
- Manufacturing Production
Posters
- First generation college student poster
- Fearless in the face of growing up
- Fearless in the face of a New York Times book review
- Fearless in the face of moving up north
- Fearless in the face of continuing to learn
- Fearless in the face of using technology differently
- Fearless in the face of conquering classes
- Fearless in the face of embracing the unknown
- Fearless in the face of the elements
- Fearless in the face of going for it
- Fearless in the face of terminal illness
- Fearless in the face of just rolling with it
- Fearless in the face of making a difference in Marquette
- Fearless in the face of standing out
- Fearless in the face of class-a Neuroscience
- Fearless in the face of the Badgers
- Fearless in the face of embracing the unknown
- Fearless in the face of hands-on experience
- Fearless in the face of reciprocating engines
- Fearless in the face of navigating change
- Fearless in the face of hitting a rock wall
- Fearless in the of continuing to learn
- Fearless in the face of advancing the field of biology
- This is the training ground for the next generation
- The Northern story
- Homecoming 2015
Other
2014-2015 | Fearless Campaign
Online Ads
- We believe in hands on experience
- NMU College of Business Appreciation Night
- Hope Starts Here Challenge
- Paralegal Studies Degree
Print Ads
- We believe in hands-on experience.
- Congratulations, Tom.
- This could be your learning environment.
- Have you seen Northern lately?
- We may be a state away, but we still bleed green and gold
- This is the training ground for the next generation
- Your next big adventure
- The Wildcats are proud of you, Eskymos.
- The best vacation destination with in-state tuition.
- NMU Day at Marquette Mountain
- Fearless in the face of advancing the field of biology
- Fearless in the face of high expectations
- Fearless in the face of hand-made robots
- We welcome explorers
- Master of Public Administration
- We take "UP North" seriously
- Born to be wild
- Journey north
- Enjoy what comes next, you have earned it.
