2022 - 2023 Undergraduate Bulletin

This major provides a theoretical base as well as working applications of marketing. Growing domestic and global populations, increasing demands for a wide range of products and services in modern society, and technology and media advancements stress the need for marketing professionals who understand the operations and problems associated with getting goods and services from the producer to the user. Career paths include product consultant, sales representative, marketing manager, retail store buyer, research analyst and advertising professional.

Students must obtain a 2.00 GPA in their (combined) business core and major courses as well as a 2.00 cumulative Northern Michigan University GPA.

For department information or additional degree requirements, go to the Business, College of department page.

For related information from the bureau of labor statistics, http://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers…

Total Credits Required 120
General Education
30-40
Business Core* 32
ACT 230 Fundamentals of Financial Accounting 4
ACT 240 Fundamentals of Managerial Accounting 4
FIN 351 Financial Management I 4
MGT 221 Legal Environment of Business 4
MGT 240 Organizational Behavior and Management 4
MGT 325 Operations Management 4
MGT 344 Managerial Communication 4
MKT 230 Introduction to Marketing 4

Marketing 32
Marketing Core Courses 20
CIS 222 Quantitative Business Problem Solving 4
MGT 425 Business Research 4
MKT 335 Consumer Behavior Analysis (4 cr.) or 4
     MKT 430 Services Marketing (4 cr.)
MKT 435 Marketing Strategy Seminar 4
MKT 438 Marketing Management or 4
     MKT 466 International Marketing (4 cr.)
 
Marketing Electives 12
Choose 12 credits from the following:
CIS 440 Management Information Systems (4 cr.)
MGT 475 International Business (4 cr.)
MKT 310 Marketing for Entrepreneurship (4 cr.)
MKT 331 Retailing and Supply Chain Management (4 cr.)
MKT 335 Consumer Behavior Analysis (4 cr.)
MKT 360 Controversial Issues in Marketing and Management (4 cr.)
MKT 411 Professional Selling (4 cr.)
MKT 430 Services Marketing (4 cr.)
MKT 432 Advertising and Integrated Marketing Communications (4 cr.)
MKT 438 Marketing Management (4 cr.)
MKT 466 International Marketing (4 cr.)
MKT 470 E-Commerce and Digital Marketing (4 cr.)
MKT 491 Internship in Marketing (1 - 4 cr.)
MKT 495 Special Topics in Marketing (1 - 4 cr.)

Other Required Courses 28
EC 201 Microeconomic Principles 4
EC 202 Macroeconomic Principles 4
DATA 109 Introduction to Statistics [QUAR] 4
MA 113 Finite Mathematics [QUAR] 4
PSY 100 Introduction to Psychological Science [SCII] 4
SO 101 Introductory Sociology [PERS] or 4
     SO 113 Social Problems (4 cr.) [PERS]
SP 100 Public Address [EFFC] 4

*Courses in business core cannot be double counted toward another major or minor.

This major does not require a minor.