Communication Management Program - Communication and Media Studies

Do you enjoy leading teams, creating content for social media, producing videos or podcasts, writing compelling stories, or connecting with people from diverse backgrounds? If you're curious about how communication shapes organizations, influences communities, and drives change, Communication Management could be the perfect fit.

Northern Michigan University's Communication Management major is the first bachelor's degree of its kind in Michigan, combining communication studies, journalism, multimedia production, and electives in public relations into one innovative degree. You'll explore how people, media, and organizations work together while developing the leadership, storytelling, and digital communication skills needed in today's professional world.

Through hands-on experiences and courses in organizational communication, communication theory, podcasting, public relations, media production, and digital communication, you'll learn to create meaningful messages, manage communication across multiple platforms, collaborate with diverse audiences, and solve real-world communication challenges.

Whether your goal is to lead organizational communication, produce digital content, manage communication campaigns, or help organizations navigate change, you'll graduate prepared to make an impact wherever communication matters.

What Could You Be Doing?

A large company located in the Midwest was just hiring for a "Communication Manager" they were seeking a professional who could:

• Develop communication strategies and campaigns that support organizational goals.
• Create content for social media, websites, newsletters, podcasts, video, and email.
• Adapt messages for employees, customers, community partners, and stakeholders.
• Plan employee engagement initiatives, events, and internal communications.
• Advise leaders on effective communication and organizational messaging.
• Measure campaign success using communication analytics and audience feedback.
• Manage multiple projects while collaborating across departments.

These aren't future possibilities, they're the skills employers are actively seeking today.